Miral Appoints Hilton to Bring Curio Collection and DoubleTree by Hilton Brands to Abu Dhabi’s Yas Island
Miral is investing AED 627 Million in developing the WB Abu Dhabi and The DoubleTree by Hilton - Yas Island Residences
4November2020, United Arab Emirates:Miral, Abu Dhabi's curator of experiences, is appointing Hilton, to bring two of its new and unique hospitality offerings to Yas Island, while it invests AED 627 Million in their development. The WB Abu Dhabi, the worlds first Warner Bros. branded hotel, will be operated and managed by Hilton under its upper-upscale Curio Collection by Hilton brand, while the serviced residences to be managed by DoubleTree by Hilton.
Signed by Mohamed Abdalla Alzaabi, CEO of Miral, and Jochem-Jan Sleiffer, President Middle East Africa Turkey at Hilton, this agreement brings Hilton's Curio Collection and DoubleTree brands to Abu Dhabi for the first time, further expanding accommodation options available for guests as they experience Yas Island's award-winning attractions. The agreement also demonstrates Miral's commitment to bringing exclusive hospitality venues to Yas Island, which further positions it as one of the top global destinations for entertainment, leisure and business.
B.R. Kiran, Chief Portfolio Officer at Miral said,"Hilton is a globally recognized partner and we are honored to be partnering with them to bring the Curio Collection by Hilton and DoubleTree by Hilton brands to Abu Dhabi for the first time. This supports our strategy and vision of creating unforgettable experiences for every guest on Yas Island, while increasing the diversity of hospitality options available to them. We are confident that residents and visitors alike will welcome the diverse and flexible range of new accommodation options, whilst enjoying the unmatched experiences and unique attractions available to them on Yas Island."
Today's agreement reinforces the existing collaboration which was initiated in 2017 between the two companies and builds on Miral's strategy to partner with leading global brands as a part of its long-term vision for Yas Island. Miral first appointed Hilton back in 2017 to operate and manage the Hilton Abu Dhabi Yas Island Hotel, currently under construction on Yas Bay at the southern end of Yas Island.
Carlos Khneisser, VP of Development, MEA at Hilton said,"We are proud to be partnering with Miral on these two new hotels which will see us introduce two new brands to Abu Dhabi. The WB Abu Dhabi, which will be part of Hiltons Curio Collection is a magnificent example of the sort of unique guest experiences we look for with our Curio Collection, while DoubleTree by Hilton Yas Island Residences continues the successful growth of this brand in the UAE. Miral has a clear vision to develop Yas Island into a global destination and we look forward to being a part of this transformation."
The WB Abu Dhabi, part of Hilton's Curio Collection Hotel, is set to become a unique hotel adjacent to the award-winning Warner Bros. World Abu Dhabi theme park. The hotel is currently more than 75% complete and once finished will allow guests to experience recognizable characters from across Warner Bros.'iconic collection of film, television and comics. Set to open in 2021, the hotel will feature 257 rooms over eight levels, with guests able to access a range of amenities, including signature WB restaurants, WB store, a premier spa and fitness club, kids club, family pool and an exclusive rooftop pool overlooking Yas Islands distinctive skyline.
DoubleTree by Hilton - Yas Island Residences currently stands at more than 75% complete and is due for completion in 2021. The property provides a variety of options that accommodate different needs, especially larger families looking for more space and in-room amenities. A total of 156 units offer guests a range of studio, one, two and three-bedroom accommodation. Full amenities will include in-room kitchenettes, gym, pool and a variety of recreation facilities.
The new hotels are all within walking distance from Warner Bros. World Abu Dhabi and Yas Waterworld and are in close proximity to Yas Islands other attraction and experiences including, Ferrari World Abu Dhabi, CLYMB Abu Dhabi, and numerous world-class FB outlets on the Island.
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ABOUT MIRAL
Miral is Abu Dhabi's creator of destinations, uniting people and places through unique, immersive and exciting experiences. Responsible for the development and management of Yas Island, Miral's assets encompass entertainment, hospitality, leisure, sport, dining, retail, and real estate destinations. Today, Yas Island is home to Ferrari World Abu Dhabi, Yas Waterworld Abu Dhabi, Warner Bros. World Abu Dhabi, CLYMB Abu Dhabi, Yas Links Golf Course, Yas Mall, Yas Marina Circuit, Yas Marina and seven hotels, including the flagship Hotel W Abu Dhabi Yas Island.
For more information, visithttp://www.miral.ae
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ABOUT WARNER BROS CONSUMER PRODUCTS
Warner Bros. Consumer Products (WBCP), a WarnerMedia Company, extends the Studios powerful portfolio of entertainment brands and franchises into the lives of fans around the world. WBCP partners with best-in-class licensees globally on an award-winning range of toys, fashion, home dcor, and publishing inspired by franchises and properties such as DC, Wizarding World, Looney Tunes, Hanna-Barbera, HBO, Cartoon Network and Adult Swim. The divisions successful global themed entertainment business includes groundbreaking experiences such as The Wizarding World of Harry Potter and Warner Bros. World Abu Dhabi. With innovative global licensing and merchandising programs, retail initiatives, promotional partnerships and themed experiences, WBCP is one of the leading licensing and retail merchandising organizations in the world.
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About CURIO COLLECTION BY HILTON
Curio Collection by Hiltonis an upper-upscale, global portfolio of more than 90 one-of-a-kind hotels and resorts. Curio Collection properties offer travelers authentic, curated experiences through distinctly local offerings and elevated amenities, while providing the benefits of Hilton and its award-winning guest loyalty programHilton Honors. Read the latest brand and hotel stories atnewsroom.hilton.com/curio, and connect with Curio Collection onFacebook,Instagram, andTwitter.
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About Hilton
Hilton (NYSE: HLT) is a leading global hospitality company with aportfolioof 18 world-class brands comprising more than 6,200 properties with more than 983,000 rooms, in 118 countries and territories. Dedicated to fulfilling its mission to be the worlds most hospitable company, Hilton welcomed more than 3 billion guests in its 100-year history, earned a top spot on the 2019 Worlds Best Workplaces list, and was named the 2019 Global Industry Leader on the Dow Jones Sustainability Indices. In 2020,Hilton CleanStaywas introduced, bringing an industry-defining standard of cleanliness and disinfection to hotels worldwide. Through the award-winning guest loyalty program Hilton Honors, the 108 million members who book directly with Hilton can earn Points for hotel stays and experiences money cant buy, plus enjoy instant benefits, including digital check-in with room selection, Digital Key, and Connected Room. Visitnewsroom.hilton.comfor more information, and connect with Hilton onFacebook,Twitter,LinkedIn,InstagramandYouTube.
Amit Singh
Mumbai, India
Excellent Company For Hospitality Professionals