Mirah Marhaendra Appointed as Cluster Director of Marketing Communications at Raffles Doha and Fairmont Doha

Press Release – Doha, Qatar, 26^th August 2024: Raffles Doha and Fairmont Doha proudly introduce Mirah Marhaendra as the new Cluster Director of Marketing Communications & Digital Strategy. An Indonesian native and esteemed leader in Marketing and Communications, Mirah brings extensive experience and unwavering dedication to excellence to this vital role. Mirah's expertise includes an in-depth knowledge of Food & Beverages, known for her creative approach to campaigns and extensive network across Southeast Asia. Mirah will lead marketing communications, digital strategies, social media presence, and strategic partnerships for both iconic brands. Her focus will be on enhancing the brand presence of both Raffles Doha and Fairmont Doha, developing strategic partnerships, and driving innovation in the digital space. Under her guidance, the marketing team aims to deliver high-performing campaigns that resonate with key stakeholders and media partners, ensuring both hotels maintain their proud reputations in the region.

“I am incredibly excited to have joined both the Raffles Doha and Fairmont Doha families,” said Mirah Marhaendra. “These hotels brands are truly unique, and I look forward to driving creative and impactful marketing strategies that will further elevate their presence in the luxury hospitality market. My goal is to build upon the strong foundation already in place and create campaigns that not only resonate with our guests but also strengthen our relationships regionally and in the wider world.”

Mirah’s most recent role was as the Director of Marketing and Communications at Raffles Jakarta, a position she has held since June 2021. During her tenure, she launched successful initiatives that garnered accolades and enhanced digital engagement with her social media and F&B focus creative campaigns.

She leads the activations for LVMH Champagne, Veuve Clicquot, Moet Chandon and recently Chandon. In 2022, Mirah received an Accor Global Bernaches Awardee. Accor’s Global Awards recognise outstanding contributions of women and men of Accor whose actions and exemplary behaviour embody the company spirit and values.

Mirah won the award with her Corporate Social Responsibility initiative, “Upcycling Fashion”, in celebration of International Women's Day, inspired and in collaboration with BOLD by Veuve Clicquot. She also successfully opened The Dining Room with Asia's Best 50 Restaurant Chef lineup and led the British Soiree initiatives, which are currently adopted and continue at Raffles Jakarta.

Before this, she served as the Corporate Public Relations Manager for The Legian Seminyak, Bali from 2015 to 2019 managing the iconic Bali’s Grand Dame and oversee the pre-opening of The Sira, Lombok. Her career also includes notable roles such as Senior Manager of Marketing Communications & Public Relations at Banyan Tree Hotels & Resorts and Marketing Communication Manager at Conrad Hotels & Resorts.

Anna Olsson, Cluster Executive Commercial Director of Raffles Doha and Fairmont Doha, expressed their excitement about Mirah’s appointment: “Mirah is just the perfect addition to our team. Her proven track record of driving innovation in marketing and her deep understanding of digital strategy make her an invaluable asset. We are confident that our marketing efforts will reach new heights under her leadership, further solidifying our hotels’ positions as leaders in luxury hospitality.”

ABOUT FAIRMONT 

Fairmont Hotels & Resorts is where the intimate equally coexists with the infinite – an unrivaled portfolio of more than 90 extraordinary hotels where grand moments of life, heartfelt pleasures and personal milestones are celebrated and remembered long after any visit. Since 1907, Fairmont has created magnificent, meaningful and unforgettable hotels, rich with character and deeply connected to the history, culture and community of its destinations – places such as The Plaza in New York City, The Savoy in London, Fairmont San Francisco, Fairmont Banff Springs in Canada, Fairmont Peace Hotel in Shanghai, and Fairmont The Palm in Dubai. Famous for its engaging service, awe-inspiring public spaces, locally inspired cuisine, and iconic bars and lounges, Fairmont also takes great pride in its pioneering approach to hospitality and leadership in sustainability and responsible tourism practices. Fairmont is part of Accor, a world leading hospitality group counting over 5,400 properties throughout more than 110 countries, and a participating brand in ALL - Accor Live Limitless – a lifestyle loyalty program providing access to a wide variety of rewards, services, and experiences.  

fairmont.com| all.accor.com | group.accor.com

ABOUT RAFFLES DOHA

Reimagined in 2024, Raffles Doha resides within the waterfront Katara Towers, an innovative, 37-story landmark with a design inspired by the crossed swords of the country’s seal, symbolizing strength, power, and authority. The country’s first all-suite property, Raffles Doha introduces a new beacon of ultra-luxury to Qatar’s capital with spacious and lavishly furnished one-and-two-bedroom suites complete with stunning views of the Arabian Gulf and Doha skyline. The 132-suite property mirrors the timeless elegance and legacy of service synonymous with the Raffles Hotels & Resorts. The dedicated Raffles Butlers embody the service-driven heritage and supply next-level, personalized experiences. While the expansive Raffles Spa is the first and only destination in Qatar to offer skincare from Dr Burgener Switzerland. The reimagined landmark boasts five dining options and Katara Hall, the largest event space in Doha, featuring 21-metre arched ceilings and an outdoor terrace offering panoramic waterfront views. The all-suite property has versatile meeting rooms with advanced technology and elegant interiors for a variety of business and meeting needs.