Millennium Hotels and Resorts Launches ‘Studio M’ Brand in the GCC

Dubai, UAE - Millennium Hotels and Resorts, Middle East and Africa continues its successful expansion strategy with the launch of Studio M Arabian Plaza. The first Studio M in the MENA region and the first property to be introduced under the Studio M collection recently opened its doors on the 1^st of December 2018 in Dubai. Two more brand openings, Studio M Al Barsha and Studio M Muscat Shaden, are both due to open in 2019.

Studio M is a chic urban hotel brand that is part of the Millennium Hotels and Resorts global family, which includes The Biltmore Collection, Grand Millennium, Millennium Resorts, M Social, Millennium Place, Copthorne, M Hotel, Kingsgate and Millennium executive apartments. Studio M provides thoughtful, well-designed spaces with the cool factor combined with stylish, high-quality rooms and fuss-free technology. The standardized brand design, operational efficiency and lower development costs ensure an affordable price point, whilst its strong design aesthetic and nature mean that it is aligned with the millennial mindset as well as the young at heart. 

With a total inventory of 323 hotel rooms and serviced apartments, Studio M Arabian Plaza, the three-star property, is perfect for tech-savvy travellers and long-term guests looking for a fusion of function and comfort. The property also features two food and beverage outlets, meeting room spaces, a lap pool and fitness centre. As travellers become more tech-savvy, Studio M Arabian Plaza adapts by introducing smart technology, giving guests a more convenient and relaxing stay. The hotel rooms are equipped with ports and hubs for guests to stream content through 43 to 49-inch Smart LED TVs from their own mobile phones and laptops. Housekeeping and ‘Do Not Disturb’ buttons are also installed in the rooms, veering away from the conventional door hangers. It’s tagline is Be Smart. Have Fun. Stay Cool!

“The recently concluded launch of Studio M Arabian Plaza is Millennium Hotels & Resorts MENA’s strategic step in addressing the GCCs growing demand for midscale properties,” said Kevork Deldelian, Chief Operating Officer. Deldelian added, “The hotel’s features also capture the interests of the growing market of the millennial generation looking for quality-driven, trendy and technologically advanced hotels. We believe the market needs more three-star properties as they provide increased opportunities to attract bigger numbers of potential travellers to the region. With the right hotels and price brackets, we are able to open up the markets and we look forward to showcasing this as Studio M expands across the GCC.”

The opening launch marked Millennium Hotels & Resorts MEA’s brand growth by expanding into the mid-market segment, a highly in-demand hospitality segment in the city. Furthermore, Studio M Arabian Plaza is also the first venture of Hala Hospitality Group, a part of the Saeed & Mohammed Al Naboodah Group, into the hospitality industry.

About Millennium Hotels & Resorts

Millennium Hotels & Resorts is a dynamic, global hotel company, which owns, asset manages and/or operates over 120 hotels worldwide. With almost 40,000 rooms worldwide, the company is present on all continents with a portfolio of brands, which serve different market segments, representing quality and value in every class.

From a single property in Abu Dhabi, Millennium Hotels and Resorts, Middle East & Africa has expanded into various neighbouring destinations and is now recognised as one of the fastest growing regional hotel management companies in the Middle East & Africa. Along the way, the company has cultivated partnerships with reputable and respected owners. Millennium Hotels and Resorts currently operates 35 hotels, has 11 hotels due to open within the next year and 40 hotels in the pipeline across the region.