Meliá Hotels in Koh Samui and Chiang Mai Welcome Cluster Director of Sales and Marketing

BANGKOK, Thailand (Aug. 31, 2020) A hospitality veteran with three decades of industry experience across Europe, Asia and Africa has been named cluster director of sales and marketing for the first two Melia Hotels International properties to be launched in Thailand.

In his new role, German-born Christian Lueke will oversee sales and marketing at luxury hotels Melia Koh Samui, which opened in January this year on the shore of Choeng Mon Beach on Koh Samui's north-eastern coastline in the Gulf of Thailand, and Meli Chiang Mai, slated to open early next year in the Kingdoms mountainous north.

Both properties are part of a nationwide roll-out of hotels and resorts by the prominent Spanish hotel group in partnership with Thailand's leading integrated lifestyle real estate group Asset World Corporation.

Lueke has worked in Thailand for 14 years, including most recently as Minor Hotels Resorts regional director of sales for Southeast Asia. Beforehand, he was the Bangkok-based cluster director of sales and marketing for Hyatt Hotels, overseeing Park Hyatt Siem Reap, Park Hyatt Maldives Hadahaa and Hyatt Regency Phuket.

He has also been the director of sales and marketing for Destination Properties, the cluster director of sales and marketing at Courtyard By Marriott responsible for resorts in Surin, Patong, Kamala and Hua Hin, and the group director of sales and marketing for the Onyx Hospitality Group, formerly Amari Hotels and Resorts.

Lueke launched his hospitality career as an apprentice at Renaissance Dsseldorf Hotel in his native Germany in 1991 before moving on to the Courtyard by Marriott Hotel Gera and Marriott International in Frankfurt and Cologne. He also worked for Diani Hotels in Leipzig, Germany and Kenya, Africa.

With his proactive leadership style, strategic ability and extensive sales distribution network built up over many years, Christian has a proven track record in Thailand and internationally that places him in excellent stead in his new role propelling Melia Koh Samui and Meli Chiang Mai into 2021, said Stephen Nunan, Senior Director of Business Development Asia Pacific at Melia Hotels International.

Melia Koh Samui's world-class facilities include 159 rooms, 41 suites, two restaurants, a swim-up bar, a lagoon pool, a two-level infinity pool, an executive lounge, spa, fitness centre, ballroom and conference facilities and, for families, a kids club, outdoor playground and mini water park.

With 260 rooms, Melia Chiang Mai will soon cut the ribbon on a host of amenities including a sky bar and lounge, an executive lounge, two restaurants, a pool bar and lobby bar, spa, gymnasium, ballroom and other function venues, kids club and more.

To contact Melia Koh Samui or to make a booking, please emailreservation.kohsamui@melia.com

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About Melia Hotels Resorts

Melia Hotels Resorts is the best-known international brand in the portfolio of the Melia Hotels International company; it has more than 100 city and resort hotels in the main leisure and business destinations of Europe, Asia, Africa and America. The brand offers exemplary meetings and events facilities in all important business cities as well as in exotic locations, catering to the ever-expanding conference and incentive travel market. As part of its innovation philosophy and new positioning, Melia Hotels Resorts has reinvented itself to cater to every aspect of the guests wellbeing. Unique experiences are created for guests and are defined by relaxation, quality time and personalised services. For a balanced lifestyle, Meli Hotels Resorts instinctively understands the guests needs and lifestyle expectations, which is an integral part of its redefined identity. Follow Meli Hotels Resorts on Twitter@MeliaHtlResorts, Facebook@Melia.Hotelsand Instagram@meliahtlresorts.www.melia.com.

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About Melia Hotels International

Founded in 1956 in Mallorca (Spain), Melia Hotels International operates more than 390 hotels (portfolio and pipeline) throughout more than 40 countries, under the brands Gran Melia Hotels Resorts, Paradisus by Melia, ME by Melia, Melia Hotels Resorts, INNSiDE by Melia, Sol by Melia and TRYP by Wyndham. The Company is the global leader in resort hotels, while also leveraging its experience to consolidate the growing segment of the leisure-inspired urban market. Its commitment to responsible tourism has led the Group to become the most sustainable hotel company in the world in 2019, according to SAM, the sustainable investment company. Melia Hotels International is also included in the IBEX 35 Spanish stock market index and it is the Spanish hotel leader in Corporate Reputation (Merco Ranking). Follow Melia Hotels International on Weibo@MeliaHotelslnt, WeChat official account@MeliaHotelslnt, Twitter@MeliaHotelsInt, Facebookmeliahotelsinternational and official websitewww.melia.com.

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About Asset World Corporation

Asset World Corp Public Company Limited (AWC) is Thailands leading integrated lifestyle real estate group under TCC Group, with a sustainable diversified development pipeline for future growth as well as the potential for long-term capital appreciation. AWCs business operations are organized into two principal segments: (i) Hospitality, comprising hotels managed and operated by the worlds leading hotel chains (ii) Retail and Commercial Building, comprising Retail and Wholesale group which includes world-class tourist lifestyle destination, community shopping mall, community market and wholesale space, with such well-known projects as Asiatique the Riverfront, Gateway at Bangsue, Pantip Plaza Pratunam and Tawanna Bangkapi; and Office Building group with prominent projects located in highly sought-after, central business district in Bangkok like Empire Tower, Athenee Tower, etc. Recently on October 10, 2019, Asset World Corporation succeeded in listing the company on the Stock Exchange of Thailand (SET) in the real estate and construction industry under the property development category. AWCs market capitalization was highest in the history of the SET (According to Bloomberg Database).