Matt Zubrod Joins Viceroy Snowmass As Culinary Director

Snowmass Village, CO - [Jan. 16, 2025] – Viceroy Snowmass, the premier year-round luxury destination in the heart of Colorado’s Rocky Mountains, welcomes Matt Zubrod as its new Culinary Director. A seasoned culinary leader with decades of experience at some of the country's most prestigious resorts and restaurants. Zubrod will bring his expertise and passion for exceptional cuisine to the renowned resort. 

“With deep roots in the Rocky Mountains’ hospitality scene, Matt brings an incredible wealth of experience and talent to our leadership team,” said Brian Harrier, Managing Director of Viceroy Snowmass. “His culinary creativity and passion for excellence align perfectly with Viceroy Snowmass as we push boundaries to elevate our offerings and craft unforgettable guest experiences.”

In his new role at Viceroy Snowmass, Zubrod will oversee the property’s diverse dining offerings, bringing his signature style, highlighting the finest seasonal ingredients and featuring a harmonious balance of flavors drawn from his experiences in the Rocky Mountains and along the Pacific coast.

Viceroy Snowmass’ dining options include:

• Toro Snowmass: Experience bold flavors and vibrant spirit at the newly renovated Toro Snowmass, by renowned Chef Richard Sandoval. Celebrating rich culinary traditions, Toro Snowmass brings Latin contemporary dining to life with a menu highlighting fresh, innovative sushi and ceviche alongside hearty, flavorful dishes. Each plate delivers a dining experience that is as dynamic as it is unforgettable. 
• NEST Bar & Grill: Nestled slope-side on Assay Hill at Viceroy Snowmass, NEST offers the perfect spot to unwind with a light and healthy lunch. Indulge in al fresco dining while savoring a diverse menu featuring favorites like the Assay Hill Double Smash Burger, Mauna Poke Bowl, Chopped Asian Salad, and more. Each dish is crafted to complement your mountain retreat with fresh flavors and casual elegance.
• The Viceroy Lounge: By day, it’s your go-to for fresh, flavorful fare to fuel your mountain explorations. By evening, it evolves into a lively gathering place, serving inspired cocktails and elevated bites that perfectly capture the spirit of the Rockies. Whether you’re recharging after an adventure or unwinding under the stars, this is the place to be.

Zubrod’s culinary career spans nearly three decades, beginning with The Ritz-Carlton, where he honed his craft at locations in Aspen, CO, Naples, FL, and Boston, MA. He then served as Executive Sous-Chef at the iconic Hotel del Coronado in San Diego before assuming the role of Executive Chef at The Vail Cascade Resort in 1999. His next major step came in 2001 when he opened The Ritz-Carlton, Aspen Highlands as Executive Chef. Seeking a departure from the corporate world, Zubrod ventured into the independent restaurant scene, opening Dish Aspen as Executive Chef and Managing Partner.

His next chapter took him to Hawaii, where he opened Monette’s at Mauna Kea Beach Hotel. After several successful years in Hawaii, Zubrod returned to California, where he held leadership roles at Rancho Valencia Resort & Spa before making his way back to Colorado in 2013. There, he served as Executive Chef at BB’s Kitchen before joining The Little Nell in Aspen, where he was promoted to Culinary Director in 2019, guiding the acclaimed hotel’s food & beverage efforts.

A passionate advocate for sustainability, Zubrod has partnered with the Aspen Center for Environmental Studies (ACES) at Rock Bottom Ranch, where he has worked to cultivate fresh herbs, fruits, and vegetables for use in local restaurants. Zubrod is also dedicated to giving back to his community. He is a strong supporter and advocate of the Aspen Valley Ski & Snowboard Club, an organization focused on providing youth in the Roaring Fork Valley the opportunity to excel in winter sports while also developing valuable life skills.

About Viceroy Snowmass

Viceroy Snowmass redefines luxury in the heart of the Rocky Mountains. This premier year-round destination offers unparalleled ski-in/ski-out access, elegant accommodations, and world-class amenities, including the award-winning Toro Snowmass restaurant by Chef Richard Sandoval. Guests can indulge in Latin contemporary dining, innovative sushi, and ceviche, all served in a sophisticated yet welcoming setting. The resort’s newly unveiled Cirque building enhances the experience with state-of-the-art design and additional luxury accommodations. Viceroy Snowmass is the ultimate destination for relaxation and exploration with an exceptional spa, breathtaking alpine views, and unparalleled access to outdoor adventures. For more information, visit Viceroy Snowmass.

About Viceroy

With hotels and residences in Algarve (Portugal), Los Cabos (Mexico), Snowmass (Colorado), and St. Lucia (West Indies), and hotels in Riviera Maya (Mexico), Kopaonik (Serbia), Santa Monica (California), Chicago (Illinois), and Washington, D.C. Viceroy offers a fresh take on hospitality, centered on the richness of experiences and genuine connection. Viceroy is committed to creating unique and immersive experiences that allow guests to craft unforgettable narratives during their travels. Viceroy is a member of the Global Hotel Alliance (GHA) DISCOVERY, a unique loyalty program offering exclusive benefits and experiences to its members at over 550 hotels around the world. Learn more at www.viceroy.com, facebook.com/viceroyhotelgroup, and @viceroyhotels.