Mall of the Emirates is Bringing Spring Summer Trends Straight to Shoppers’ Doorsteps

Dubai, UAE, 15 April 2020: Mall of the Emirates has launched a new online platform that ensures consumers who eagerly awaited the new Spring Summer 2020 collections can continue to shop the latest arrivals from the mall’s fashion, beauty, and luxury brands.

Trends At Your Doorstep, will provide residents in Dubai with a seamless online shopping experience. Customers can now for the first time ever peruse the latest Spring Summer 2020 collections from the comfort of their homes and reserve their favourite picks for delivery.

With close support from Majid Al Futtaim, select brands from Mall of the Emirates can transfer their rich variety of items online for shoppers to discover through a virtual shopping experience and an online catalogue found on the mall’s website. Once shoppers have browsed the products and made their choice, the brands will deliver directly to customers’ doorsteps. The service will be available for addresses in Dubai, and all deliveries will be made complimentary and contactless to preserve the health and safety of shoppers.

Alongside complimentary, contactless delivery, customers will receive additional SHARE points to spend across Majid Al Futtaim’s ecosystem of brands.

With a diverse variety of brands, shoppers are spoilt for choice as they make their online purchases. The digital catalogue will offer a range of styles across numerous categories from the latest Spring Summer 2020 collections.

Shoppers seeking to add a statement to their outfits can find precious handcrafted jewellery inspired by the Roman love for life from Mall of the Emirates’ flagship BVLGARI store. Alternatively, they can browse French luxury brand Cartier’s latest collection inspired by the cosmos, or the striking and original jewellery creations of Roberto Coin. In the same category, customers can also explore local brand Dusoul’s elegant and sophisticated pieces. Meanwhile, legendary Swiss watchmaker TAG Heuer is offering the latest iterations of its premium timepieces, including its new generation smartwatches.

Classy feminine fashion will be found among Miu Miu’s collection of uncommonly common clothes, while customers can discover shoes that embrace the wilderness as they explore Jimmy Choo’s nature-inspired Spring Summer '20 collection. Luxury Italian women’s outfitter Elisabetta Franchi is offering up a collection of its latest elegant and unmistakable new season looks. And, British ready-to-wear fashion brand AllSaints is bringing the energy of New York City’s high streets to Dubai through its new urban-inspired collection. Joining these brands will be a diverse variety of other leading names in the luxury space, including fashion producer Marella, beauty brand Hacci, and premium luggage manufacturer Rimowa.

Fuad Sharaf at Majid Al Futtaim – Regional Managing Director, Shopping Malls (UAE, Oman & Bahrain), said, “In true Majid Al Futtaim style we’ve evolved the retail experience we offer to better serve shoppers across the country. Inventive initiatives such as Trends At Your Doorstep are a testament to the strength of the partnerships with our brands and the success of our omnichannel strategy, where we’re focused on growing both our physical and digital presence. Now, even despite the current limitations on movement, shoppers can effortlessly access the latest Spring Summer 2020 styles from the brands they love and have them delivered straight to their door.”

About Majid Al Futtaim

Founded in 1992, Majid Al Futtaim is the leading shopping mall, communities, retail and leisure pioneer across the Middle East, Africa and Asia.

A remarkable business success story, Majid Al Futtaim started from one man’s vision to transform the face of shopping, entertainment and leisure to ‘create great moments for everyone, every day’. It has since grown into one of the United Arab Emirates’ most respected and successful businesses spanning 16 international markets, employing more than 44,000 people, and obtaining the highest credit rating (BBB) among privately-held corporates in the region.

Majid Al Futtaim owns and operates 27 shopping malls, 13 hotels and four mixed-use communities, with further developments underway in the region. The shopping malls portfolio includes Mall of the Emirates, Mall of Egypt, City Centre malls, My City Centre neighbourhood centres, and four community malls which are in joint venture with the Government of Sharjah. The Company is the exclusive franchisee for Carrefour in a number of markets across the Middle East, Africa and Asia, operating a portfolio of more than 300 outlets.

Majid Al Futtaim operates more than 500 VOX Cinemas screens and 37 Magic Planet family entertainment centres across the region, in addition to iconic leisure and entertainment facilities such as Ski Dubai, iFly Dubai and Ski Egypt, among others. The Company is parent to the consumer finance company 'Najm', and a Fashion and Home retail business representing international brands such as Abercrombie & Fitch, AllSaints, lululemon athletica, Crate & Barrel and Maisons du Monde. In addition, Majid Al Futtaim operates Enova, a facility and energy management company, through a joint venture operation with Veolia, a global leader in optimised environment resource management. The Company also owns the rights to The LEGO Store and American Girl in the Middle East

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