4-star property to add 760 rooms to brand’s growing portfolio by Q1 2020
Makarem Hotels, the award-winning Saudi hotel brand by Dur Hospitality, specialized in serving the holy cities of Saudi Arabia, announced the signing of a contract to operate Makarem Sagryah Tower Hotel in Makkah.
The announcement of the latest addition to Makarem’s growing portfolio was made during its participation at the 26th edition of the Arabian Travel Market (ATM), the international travel and tourism event in Dubai from April 28 to May 1.
The anticipated 4-star hotel, which is due to become operational in the first quarter of 2020, is located in Maabeda locality, 5 km to the Haram. The upscale hotel features 760 finely designed spacious rooms, boasts two state-of-the-art ballrooms and three conference halls.
The new property places Makarem Hotels closer to achieving its expansion strategy with its target of operating 5000 rooms by 2023.
In this regard, Badr Al Badr, CEO of Dur Hospitality said Makarem Hotels continue to seek opportunities that contribute to the goals of Saudi Vision 2030, specifically in accommodating an anticipated 30 million pilgrims by the year 2030.
Al Badr noted that the new hotel, as all other properties in Makarem’s portfolio, displays the brand’s dedication to offering authentic Saudi hospitality that meets world-class standards.
Hassan Ahdab, President of Hotel Operations at Dur Hospitality pointed out that Makarem’s participation at ATM falls in line with its expansion strategy and aims to bolster its position as a leading Saudi hotel brand that offers unique hospitality services with a key focus on religious tourism. “This new property increases Makarem’s portfolio to 2591 rooms, placing us on the right path to reaching our 2023 target”, he added.
Ahdab emphasized Makarem’s commitment to keeping up with trends and changing needs of pilgrims, locally and internationally.
Makarem Hotels caters to visitors in many locations within Makkah, including Makarem Ajyad, Makarem Umm Al Qura, Makarem Mina Hotel, Makarem AlShorofat, and Makarem AlBait. The brand continues to offer an array of convenient accommodation and diverse services to Hajj and Umrah pilgrims.
Its current portfolio under operation consists of 1415 rooms, with another 1176 rooms in the pipeline after the signing of Makarem Sagryah this month and Makarem Jabal Al-Kaaba hotel earlier this year.
About Makarem
Founded in 1983, Makarem is an award-winning Saudi hotel brand by Dur Hospitality, designed to offer authentic Saudi hospitality services to international standards in the Holy Cities of Makkah and Madinah.
Makarem currently operates 1415 rooms and offers tailor-made innovative services and products to meet the growing needs of pilgrims and travelers. Makarem plans to expand its portfolio in Makkah and Madinah and aims to increase its rooms to 5000 by 2023 and 10,000 by 2028.
Makarem’s authentic services which include the offering of a Spiritual Concierge and a website in seven languages, is complimented by its sister brand “Karam for Umrah Services”, dedicated to providing services to pilgrim guests.
Amit Singh
Mumbai, India
Excellent Company For Hospitality Professionals