Kerzner International Announces Key Leadership Appointments with New Brand Verticals

Kerzner International has recently unveiled a new brand management structure to drive continued growth and success in an ever-evolving hospitality market. This strategic shift establishes three distinct brand verticals, enabling Kerzner to better respond to market demands and to maintain its commitment to excellence across its global portfolio.

The new key leadership roles include Mark Kirby as President of One&Only, Mattheos Georgiou as Senior Vice President, leading the SIRO and Rare Finds brands, and Paul Baker as President of Atlantis, overseeing its global operations.

“We are committed to fostering exceptional leadership that drives our brands forward,” said Philippe Zuber, CEO of Kerzner International. “The appointments of Mark Kirby as President of One&Only and Mattheos Georgiou as Senior Vice President of SIRO and Rare Finds, along with Paul Baker as President of Atlantis, are pivotal to our vision for Kerzner’s future growth. These strategic appointments create a corporate structure primed for the strategic expansion of our portfolio and the ongoing pursuit of excellence. 

Mark Kirby Appointed as President of One&Only

Mark Kirby joins Kerzner International as President of One&Only, effective 6 January 2025, reporting directly to Philippe Zuber. With over 25 years of exceptional leadership experience in the hospitality industry, Mark brings a proven track record in operational excellence, strategic growth, and delivering transformative guest experiences. Most recently, he served as Chief Operating Officer and Head of Hospitality at Emaar Hospitality Group, overseeing a diverse portfolio of over 30 hotels, residences, and leisure clubs across the UAE, GCC, and international markets.

Mattheos Georgiou Promoted to Senior Vice President, SIRO and Rare Finds

Mattheos Georgiou was recently promoted to Senior Vice President of SIRO and Rare Finds. Since joining Kerzner International as Global Vice President of Operations, Mattheos has been instrumental in elevating global operational standards, positioning Kerzner for sustained success. His collaborative leadership style and commitment to quality have been key to enhancing the guest experience and supporting internal growth. Under Mattheos’ guidance, several Resort Managers have been promoted to General Managers, reflecting his outstanding performance and ability to shape the future of SIRO and Rare Finds.

Paul Baker at the Helm of Atlantis

Paul Baker, an international hospitality leader, joined Kerzner in August to spearhead the iconic Atlantis brand. With nearly 20 years of international experience, Baker brings extensive knowledge and expertise to Atlantis Resorts. His impressive career spans key markets including Las Vegas, USA, Malaysia, and Macau, China, demonstrating his leadership skills in diverse cultural and complex operational landscapes.

Kerzner International Holdings Limited, through its subsidiaries, is a leading international developer and operator of destination resorts, ultra-luxury hotels and residences, and innovative entertainment and hospitality experiences. Kerzner’s flagship brand Atlantis includes Atlantis, The Palm and Atlantis, The Royal Resort & Residences in Dubai, as well as Atlantis, Sanya Hainan in China. Under the One&Only brand, Kerzner manages some of the world’s top-rated ultra-luxury resorts, located in Greece, Montenegro, Mexico, Mauritius, the Maldives, South Africa, Dubai, Rwanda, and Malaysia. Kerzner’s newest hospitality brand is SIRO, a hotel concept focused on fitness and recovery. The first SIRO is open at SIRO One Za’abeel in Dubai, with additional hotels announced in Montenegro, Saudi Arabia, and Mexico. Rare Finds, a collection of resorts that celebrate the essence of a place and authentic, soulful experiences, launched in February 2023 with the re-opening of Bab Al Shams in Dubai.