Karishma Chopra, named among Hozpitality's Best 30 Most Popular Sales and Marketing Leaders in the Middle East for 2023
With a decade of experience, Karishma Chopra is currently the Director of Marketing and PR at Centara Mirage Beach Resort Dubai
As the Marketing & PR Manager at Centara Mirage Beach Resort Dubai, Karishma has been an instrumental force behind the successful launch and brand awareness of this unique and family-centric beachfront resort.
Karishma crafted the resort's pre-opening Marketing & PR strategy, reflecting new industry trends for a new brand post-COVID era. Her efforts have resulted in a consistently high occupancy level since the resort's opening in October 2021. Karishma's impact has been particularly notable in introducing the Centara Hotels & Resorts brand to the UAE.
Karishma's work has also contributed to the top positioning of the resort on vital online channels like Trip Advisor, Booking.com, and Google. Her ability to manage content and engage with the audience has been critical in building the resort's reputation and bringing in a steady stream of guests.
In addition to her marketing and PR efforts, Karishma also engages in operational support, driving guest retention and strategically marketing resources. She has a strong sense of synergy between revenue and sales, positioning the resort successfully and driving demand through the correct channels.
Karishma brings an entrepreneurial work style combined with vast Marketing & PR experience in the region. Her dedication and focus have delivered incredible results for the resort.
Meela Seenarain
Dubai, United Arab Emirates UAE