The group revealed plans to expand the portfolio of 8 distinct properties.
Dubai, 29th April 2019 – JA Resorts & Hotels today discussed the growth trajectory of the group at an Arabian Travel Mart press conference and their planned expansion into Tanzania by 2020.
JA Resorts & Hotels revealed plans to expand the portfolio of 8 distinct properties across the UAE and Indian Ocean, with the addition of two luxury lodges providing a total of 60 rooms. One luxury lodge will be in the Serengeti National Park and the other in the Ngorogoro Conservency.
JA Resorts & Hotels is currently in a stage of transformation and change, taking their legacy and experience in the market to new heights, improving the existing product and proactively look for opportunities to expand. The new team have made many developments and changes over the past 2 years in order to start shouting about their prowess as a niche operator. Recently, VP of Sales & Marketing Thomas Grundner spoke on a panel at the Arabian Hotel Investment Conference about the advantages of being a smaller company and the unique set of values and structure JA Resorts & Hotels presents to owners. One of the major advantages he highlighted is the speed at which smaller operators can make decisions, react and get things done. While the big players are hindered by complex hierarchies, prolonged processes and lack of direct contact with owners, JA Resorts & Hotels is the opposite; agile and responsive, and thoroughly connected to owners.
“Because times are changing, JA Resorts & Hotels can now also offer many of the typically ‘big chain advantages’ like rewarding loyalty schemes. The brand joined the Global Hotel Alliance in May 2018 and now customers can access a loyalty portfolio of 33 brands globally and over 600 hotels. The next step for JA Resorts & Hotels is to also reward F&B customers and we have already laid plans with a new programme, which will be announced shortly.”
VP of Sales & Marketing Thomas Grundner
When discussing transformation and change; JA Resorts & Hotels already have several success stories to share, such as having achieved an overall RGI increase of 5% for the combined portfolio of hotels and resorts, with some properties like JA Hatta Fort Hotel even achieving a 19% increase. The strength of the company’s sales arm has also grown through the set up of an online training academy for international agents, expanding sales representation in China and thereby enhancing brand presence across the CIS, UK, Germany, France, Benelux and India and recognising the imminent importance of Chinese travelers with Chinese payment processes up and running across all hotels and resorts – wechat, Alipay and unionpay.
JA Resorts & Hotels is also taking sustainability very seriously and have pledged to remove all plastic drinking bottles from the hotels, as well as implementing food wastage initiatives. Internally JA Resorts & Hotels has also transformed, having recently launched the JA Way, which is a new HR manifesto that changes the way associates are hired and trained. It essentially encourages associates to embrace their individuality and be more confident, in a clear step away from subservient, cookie-cutter service style.
‘All the changes we have made are critical to our growth trajectory’ said VP of Sales & Marketing, Thomas Grundner. ‘We are poised and ready for success and growth, and our two new properties in Tanzania is just the beginning’.
About JA Resorts & Hotels
A legacy UAE brand, JA Resorts & Hotels was born in 1981 and has a widely recognised reputation for excellence, in the management and operation of award-winning resorts and hotels. Taking its name from the original Jebel Ali (JA) Beach hotel, JA Resorts & Hotels portfolio now features 8 distinct properties across the UAE and Indian Ocean, each dedicated to curating unique experiences and creating unforgettable memories.
Tropical escapes include JA Manafaru, the idyllic luxury island resort in pristine, lagoon-ringed Haa Alifu Atoll, at the northern tip of the Maldives and JA Enchanted Island Resort, an ultra-luxurious hideaway of 10 exquisite villas on a private island, in the middle of the protected Saint Anne Marine Park.
Within the UAE, guests can choose from the five-star JA Ocean View Hotel, as well as the deluxe hotel apartments of JA Oasis Beach Tower, both located along ‘The Walk’ in Jumeirah Beach Residence. Other attractive options include the acclaimed JA The Resort - Dubai’s largest experience resort, with 1 million square metres of thrilling activities and 3 unique hotels offering 795 suites and rooms between them– the award-winning JA Beach Hotel and Mediterranean style villa suites of JA Palm Tree Court and JA Lakeview Hotel, a stunning new Golf Course adjacent property due to open in September 2019. The JA Hatta Fort Hotel completes the portfolio as Dubai’s only mountain resort, a secluded getaway amidst the stunning Hajar Mountains landscape.
JA Resorts & Hotels is a member of the Global Hotel Alliance (GHA), the world’s largest alliance of independent hotel brands, bringing together more than 30 brands with over 550 hotels in 75 countries.
For more information please visit; www.jaresortshotels.com
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Amit Singh
Mumbai, India
Excellent Company For Hospitality Professionals