Introducing Gansevoort Meatpacking, All Grown Up

• Tapsacclaimed LDV Hospitality as Creative Partners for Multiple F+B Venues
• Heavy Art Program Adds to the Hotel's Elevated Personality with Pieces from Banksy, Richard Hambleton, Hassan Hajjaj, Mick Rock and More
• gansevoorthotelgroup.com// @gansevoort

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New York, NY(June 14, 2021) Long before Meatpacking's cobblestone streets became one of the most highly trafficked neighborhoods in New York City,Michael Achenbaumbet on the district's future: creating the iconicGansevoort Meatpacking Hoteland credited for helping to galvanize the neighborhood to become the burgeoning destination it has been renowned to be ever since.

Fast forward almost 17 years later, as the tourism industry and New York City come back to life after the COVID-19 pandemic, Gansevoort Meatpacking is fueling the neighborhood's renaissance, once again, with a multimillion-dollarrebrand and renovation.Working with food and beverage partners handpicked for their elevated offerings as well as a robust, one-of-a-kind art collection, Achenbaum is banking on creating a luxury hotel that will serve as a magnet for the neighborhood once again and bring the Meatpacking District roaring back post-pandemic.

"We're doubling down on the Meatpacking District,"saidMichael Achenbaum, President + Founder, Gansevoort Hotel Group."With its wide streets, culinary offerings and cultural and experiential venues such as the Whitney Museum of American Art, the Highline and the recently unveiled"Little Island" from Barry Diller and Diane von Furstenberg, we know that this neighborhood will bounce back first. Over the years, our audience has grown and matured and so has our hotel. This is Gansevoort Meatpacking, all grown up."

With New York City recently announcing a $30 million tourism campaign to help boost hotels and restaurants and the City fully reopening on July 1^st, Meatpacking is poised to make the biggest comeback amid the COVID-19 pandemic. New luxury brands to the neighborhood includeRestoration Hardware,Rolex,Bally,Brunello Cucinelli, Loro PianaandLucid Motors to name a few.

Gansevoort guests will feel the evolution of the property as soon as they cross the ipe plank threshold and step through the 9^thavenue vestibule into a1,700-square-foot lobbyand common area that showcases cutting edge art and design. Designed by Achenbaum and the hotels Creative Director and DesignerOlivier Weppe, in collaboration withGidich + Sepulveda Architecture, the space features warm wood finishes and brass paired with a porcelain tiled floor in a concrete tone that mimics the neighborhoods iconic cobblestone streets. Upon entering, guests are immediately drawn to a bookcase that housesBanksy's unmistakable 2003"Flying Copper" piece flagged by striking blue leather banquettes perfect for catching up with a friend over happy hour or reading the paper. The check-in area exudes a mysterious air, clad in a sumptuous black African stone and accented by backlit frosted glass walls. In the lobby also stands the "Standing Shadow Blue" byRichard Hambleton, the pioneering street artist that became known as theShadowmanfor the silhouettes he painted at night on the walls of lower Manhattan. Hambleton, who emerged from the New York City 80s art scene alongside the likes of Keith Haring and Jean-Michel Basquiat, is known to have inspired Banksys work. In the adjacent elevator bank, guests will find a contemporary mixed-media and multi-dimensionalHassan Hajjaj piece,"Marque 2013."

The lobby experience continues with Gansevoort Meatpackings newest food and beverage venue,CoffeeandCocktails (C+C), an open-air caf that transports guests to the streets of Paris or Italy, serving sandwiches and light bites with cocktails at night inspired by top destinations around the globe. C+C offers both indoor and year-round al fresco seating in the heart of the bustling neighborhood.

Gansevoort Meatpacking's186 guestrooms have also been renovated and elevated, bringing elements and inspiration of the Meatpacking District into the design, inviting guests to step into their own Meatpacking loft. Designed byAchenbaum,WeppeandDuncan Miller Design, the neutral color palette in the guest rooms offers travelers a sense of comfort and ease from the moment they set their bags down. Drawing on the hues of the neighborhood, a blue and grey ombr wallpaper reflects the waterways of the Hudson River just outside the window, and a backlit walnut headboard, inspired by the famed High Line, serves as a focal piece of each room. As a tribute to the hotel's own evolution and history in the neighborhood, artwork juxtaposes photography from the Meatpacking District almost two decades ago against modern imagery snapped in the same neighborhood. Each room carefully balances design with technology, discreetly layering in tech enhancements to amplify the guest experience, including built-in wireless end table chargers,The MIRROR,the interactive home gym - the first hotel to offer a MIRROR device in every guest room, andGoogle Nest Hubwith Google Assistant for Hospitality."

What has always been one of the most desirable suites in New York City, The Penthouse at Gansevoort Meatpacking has an entirely new look, completed in partnership with Italian contemporary furniture designer,Poliform. The Poliform Penthouse at Gansevoort Meatpacking is the brand's first fully designed hotel suite in the United States. The space itself is a 1,700-square foot duplex, designed both for a comfortable stay whether short- or long-term and built to entertain. Poliform tapped into their network of international designers to collaborate on the products, and each element is shoppable should a guest decide they cant live without one of the pieces. The Penthouse features 20-foot floor-to-ceiling windows overlooking the Hudson River, a floor-to-ceiling fireplace flanked by dramatic bookcases, a full kitchen and wet bar, three full bathrooms, and a cozy, yet indulgent private sleeping area.

Art is a critical piece of the brand's identity and experience. Gansevoort Meatpacking features art from Achenbaums personal collection. Each piece of artwork displayed throughout the property showcases a different aspect of the hotel's personality with mixed media and bright color schemes. In addition to theBansky, Richard Hambleton and Hassan Hajjajpieces displayed in the lobby, and then and now photography from Stephanie Klein and Olivier Weppe of the neighborhood, The Poliform Penthouse plays gallery for works from renowned artistsFrank Stella, Daniel Mazzone, Mick Rock and Fabio Mesa.

For food and beverage as refined as their surroundings, Gansevoort Meatpacking turned toLDV Hospitality(Scarpetta, The Seville, American Cut) to concept the hotels signature dining venue that will open in Spring 2022. LDV Hospitality, known for their operations at the Bulgari in London and Gurneys in Montauk, will also additionally collaborate with the hotel team to bring C+C to life.

"As a hospitality group with firm roots in New York, we're so thrilled to be partnering with one of the city's most iconic Hotels. From the beginning, the Gansevoort has been an anchor for the Meatpacking District. We're honored to play a part in continuing this tradition by creating an excellent food and beverage experience that will keep guests coming back time and time again," saidJohn Meadow, FounderandPresident, LDV Hospitality.

Gansevoort Rooftop, the famed downtown oasis with unobstructed 360-degree views of Manhattan, has been completely refreshed and is divisible for private events, big or small. The menu will feature luxe versions of classic cocktails and dishes from bubbly libations to wagyu sliders. In addition to cocktails, a full menu inspired by the Union Square Green Market will bring elevated poolside fare. Gansevoort Meatpacking will introduce a sushi bar pop-up in partnership with rapidly expandingKissaki, Michelin-rated sushi restaurant known for their outposts in NYC and the Hamptons.Saishin at the Gansevoort Rooftop by Kissaki Hospitality Groupwill be an 850 sq foot space with seating for up to 50 including a 16 seat omakase bar.

Come fall 2022, guests will have the iconic rooftop experience with Gansevoort Meatpacking as well as a new underground experience. The hotel will welcome abasement karaoke and bowling barfeaturing a game room, karaoke featuring private rooms for intimate experiences, as well as two bowling lanes.

An anchor in Manhattan's vibrant Meatpacking District, Gansevoort Meatpacking is located on 18 9th Ave, on the corner of 9^thAvenue and 13^thStreet. Rates start at$535. For more information on Gansevoort Meatpacking, visitwww.GansevoortHotelGroup.com.

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About LDV

Since 2008, when Scarpetta opened to critical acclaim in New York Citys then-emerging Meatpacking District, LDVs mission has been to bring La Dolce Vita,"The Good Life,"to contemporary dining. Taking inspiration from iconic, classic moments of old-world hospitality and adapting them to modern social life, LDV creates genuine food and beverage experiences with an ambiance of effortless elegance. LDV's signature brands and Hospitality Studio offer exceptional, tailor-made food and beverage programs for both guests and hotel partners. Led by the creative vision of Founder and President John Meadow, LDV's team of extraordinary people and commitment to culinary integrity and excellence in service, continues to deliver unforgettable experiences that define a true sense of occasion and place. Visitwww.ldvhospitality.com.

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About Kissaki

Kissaki's mission is to honor and share traditional Japanese cuisine with the world. The growing restaurant brand owned by Garry Kanfer roots itself in omakase sushi and kaiseki tradition. Each dish is mindfully sourced, seasonal and designed to take diners on a culinary exploration through their senses. Executive Chef Mark Garcia cultivates this one-of-a-kind experience where everyone feels at home. Kissaki's flagship opened in NoHo in January 2020 and quickly expanded, opening additional locations on the Upper West Side, at JACXCO in Long Island City, Greenwich, CT and Water Mill on the East End with additional concepts opening in the Meatpacking District, Montauk, East Hampton, Manhasset, Miami Beach and Wynwood. For more information, visitwww.explorekissaki.com