Hyde Hotel Dubai Welcomes Milana Kulkeyeva as Head of Marketing

November 2023, Dubai, UAE – Luxury lifestyle hotel, Hyde Dubai proudly announces the appointment of Milana Kulkeyeva as its new Head of Marketing, marking a significant addition to the team. 

Milana brings a rich educational background with degrees in Law and Economics from prestigious institutions in Beijing, China, and Kazakhstan, respectively.  

Her professional journey includes a commendable four-year stint at InterContinental Hotels Group, where she played pivotal roles in the pre-opening of Crowne Plaza Dubai Marina and later served as Cluster Digital, PR and Marketing Manager for a group of four hotels at Dubai Festival City. 

Her accomplishments include a string of successful pre-openings, relaunches, brand conversions and consistently fruitful marketing campaigns. Notably, she earned a spot as one of the Middle East's 30 under 30 Hoteliers in 2021. 

In her role, Milana is dedicated to amplifying Hyde Dubai's presence and cultural imprint within the vibrant Dubai scene. With a keen eye on brand positioning and culture, she aims to orchestrate successful partnerships and collaborations that not only increase footfall but also raise visibility and foster deeper engagement with Hyde's unique F&B destinations—Katsuya, Cleo, Perq, and Hudson Tavern—alongside the Cinq Mondes Spa. 

Aligning with Hyde's brand mottos of "Anything Can Happen" and the "Freedom of a Festival," Milana is committed to infusing these ideologies into the hotel's marketing endeavors. Her strategy involves crafting compelling narratives and experiences that resonate deeply with the audience, offering a glimpse into Hyde's ethos of limitless possibilities. 

Moreover, she envisions creating synergistic alliances and collaborations that capture the essence of Hyde's vibrant spirit. This includes the introduction of captivating pop-up spaces, thoughtfully curated art and entertainment programs, and engaging activities that connect with the community. These collaborations will not only attract attention but also foster a sense of community engagement, where guests and locals alike feel connected to the dynamic experiences curated by the hotel. 

By channeling her expertise in innovative marketing strategies, Milana aims to not only spread awareness but also create an immersive journey for patrons, inviting them to partake in the unique Hyde experience and solidify the hotel's position as a trailblazer in lifestyle hospitality. 

Beyond work, Milana is a passionate traveler, and loves exploring new venues and food concepts in Dubai. Her love for music energizes her, bringing a unique perspective to her role at Hyde Dubai. 

Milana Kulkeyeva's appointment underscores Hyde Hotel Dubai's commitment to excellence, creativity, and innovation in Dubai's dynamic hospitality landscape. 

About Hyde Hotel Dubai   

Hyde Hotel Dubai, based in Business Bay, is a sister property of 25Hours and SLS hotels in Dubai. The hotel is a collaboration with owner, Emerald Palace Group and is part of Ennismore, a creative hospitality company rooted in culture and community, with a global portfolio of entrepreneurial and founder-built brands with purpose at their heart. Ennismore is a joint venture with Accor, formed in 2021.   

The stylish, understated hotel provides a sanctuary for those in-the-know, offering a new-kind of bespoke hospitality dialing into guest’s needs, interests, and aspirations. A hideaway in the heart of the city, Hyde Dubai celebrates true discovery and authentic human connection, aiming to create iconic, personal, and captivating moments. Each of the hotel’s 276 rooms and suites have been expertly designed to reflect the hotel’s stylish take on a city sanctuary with inspiration from art and design from around the world. True to the Ennismore portfolio, Hyde Hotel Dubai offers a variety of unique culinary concepts, cementing the hotel’s belief that food is how you experience a destination, this includes Katsuya, Hudson Tavern, Cleo and The Perq. Learn more at Hyde Dubai.