Hyde Hotel Dubai Appoints Luke James as General Manager

United Arab Emirates, Dubai - August 25, 2021 Hyde Hotel Dubai, scheduled to open its doors in Q4 of 2021, is proud to announce the appointment of Luke James, as its General Manager. Luke has excitedly joined the pre-opening team, fulfilling the crucial and critical role in developing, organizing, and preparing for the establishment's imminent grand opening.

The 276-room five-star hotel will feature three incredible culinary experiences including the Mediterranean concept,Cleo, contemporary Japanese fromKatsuya, hand-crafted burgers fromHudson TavernandThe Perq,a coffee concept, as well as a lobby lounge andHydepool and lounge. This opening is part of Accor's latest expansion plans and its joint venture with Ennismore, which will see the creation of one of the world's largest and fastest growing lifestyle operators, set to include Hyde Hotels, Resorts Residences. This will be the fifth opening under the Hyde brand.

Chadi Farhat, sbe's COO said,"We are beyond thrilled to welcome Luke James as the General Manager of Hyde Hotel Dubai. Luke has extensive knowledge within the luxury hospitality industry and has showcased true dedication and a commitment in delivering incomparable curated moments for future guests at Hyde Hotel Dubai". Mr. Farhat further stated,"We're confident that, under Lukes leadership, Hyde Hotel Dubai will further build on its global success across the region".

"I am honored to take up this significant role of General Manager at Hyde Hotel Dubai as the dynamic property has a unique personality, in one of the worlds most engaging cities," said Luke."I am looking forward to its highly-anticipated opening as well as to work alongside a fantastic, hardworking team to ensure that Hyde Hotel Dubai becomes the destination of choice, for both business and leisure travellers alike".

Luke's profound expertise extends beyond and across established properties and hotel openings, primarily leading on a total of four pre-openings for hotels, resorts, and beach clubs, in the past ten years. With having over a decade's worth of experience in senior management roles, Luke will lead a dedicated team of colleagues, oversee the hotels operations and strategy, all while setting the foundations on creating authentic guest experiences with exceptional service. Holding directorial roles prior to his current appointment, Luke has led the pre-openings of prominent properties such as Jumeirah Muscat, Zabeel House by Jumeirah, and One Only Resorts, exhibiting impressive results on profitability, revenue management and growth.

With recognitions from the Hotelier Middle East Awards for winning'Hotel Team of the Year' to highly commended for'General Manager of the Year', Luke James has combined his love for service excellence with that of driving new innovations in the hospitality scene.

Accor's introduction of the Hyde brand toDubaifollows its global expansion of its luxury and premium lifestyle portfolio including therecent and successful debut of SLS Dubai.

For more information, please visit HydeDubai.com.

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About Hyde Hotels, Resorts and Residences:

When Hyde Lounge opened in 2005, it transformed the Sunset Strip inLos Angelesalong with the concept of nightlife itself. Since that time, the brand has expanded to include Hyde Hotels and Residences, Beach Clubs, and Mixology Lounges, inviting its followers to enjoy a new kind of lifestyle at locations fromMiamitoSydney. Hyde Hotels, Resorts Residences currently located inMiamiandHollywood, FLare intuitively dialed into the desires of the in-the-know, their interests, aspirations and tastes. This is a new kind of hospitality, grounded in the spirit of discovery. Hyde is more than a brand, it's a state of mind. Hyde Hotels, Resorts Residences is part of Accor, a world leading hospitality group consisting of more than 5,100 properties and 10,000 food and beverage venues throughout 110 countries. Learn more atHydeHotels.com.

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About Accor:

Accoris a world leading hospitality Group consisting of more than 5,100 properties and 10,000 food and beverage venues throughout 110 countries. The Group has one of the industrys most diverse and fully-integrated hospitality ecosystems encompassing luxury and premium brands, midscale and economy offerings, unique Lifestyle concepts, entertainment and nightlife venues, restaurants and bars, branded private residences, shared accommodation properties, concierge services, co-working spaces and more. Accor also boasts an unrivalled portfolio of distinctive brands and approximately 260,000 team members worldwide. Over 68 million members benefit from the companys comprehensive loyalty programALL - Accor Live Limitless- a daily Lifestyle companion that provides access to a wide variety of rewards, services and experiences. Through its Planet 21 Acting Here, Accor Solidarity, RiiSE and ALL Heartist Fund initiatives, the group is focused on driving positive action through business ethics, responsible tourism, environmental sustainability, community engagement, diversity and inclusivity. Founded in 1967, Accor SA is headquartered in France and publicly listed on the Euronext Paris Stock Exchange (ISIN code: FR0000120404) and on the OTC Market (Ticker: ACCYY) in the United States. For more information visitgroup.accor.comor follow Accor onTwitter,Facebook,LinkedInandInstagram.