Hiten Umrania, named among Hozpitality's Best 30 Most Popular Sales and Marketing Leaders in the Middle East for 2023
With over a decade of experience, Hiten Umrania is currently the Associate Director of Marketing & Films at Zee Entertainment Middle East FZ LLC
Hiten boasts a rich experience of over a decade in the media industry in the Middle East. He has been at the forefront of devising and executing marketing strategies for the esteemed media giant Zee Entertainment and has successfully curated more than 400 events targeting the right audience. He has also played an integral role in producing six shows for the group.
As the head of Zee Studios in the Middle East, Hiten has achieved remarkable success by growing the business to generate a revenue of 30 million USD in the last five years. This impressive feat was accomplished through the distribution and marketing of over 70 films under the banner. Additionally, Hiten has spearheaded the mission of bringing entertainment to theatres in Saudi Arabia.
Meela Seenarain
Dubai, United Arab Emirates UAE