Hilton Appoints Liz Perkins as Vice President, Commercial, Middle East & Africa
Hilton has announced the appointment of Liz Perkins as Vice President, Commercial, Middle East & Africa. In her new role, Perkins will lead the region’s commercial strategy, supporting business growth and enhancing performance across Hilton’s portfolio.

Dubai, UAE – April 14, 2025 – Hilton (NYSE: HLT) is pleased to announce that Liz Perkins has assumed the role of Vice President, Commercial, Middle East and Africa (MEA). Liz most recently served as Vice President, Commercial Operations, Asia Pacific at Hilton and moves to Dubai to take on this new role, which will see her oversee commercial performance at more than 150 hotels across MEA.
Liz has more than 20 years of revenue management and commercial experience across Asia Pacific, Europe and MEA - including five years at Hilton. She began her career with the company in 2019 in Singapore as Vice President, Revenue Management, Asia Pacific. In 2020, she expanded her responsibilities to include Commercial Services, and three years later, she took on leadership of Commercial Operations for the region.
Liz Perkins said, "I’m thrilled to step into this new role at Hilton at such a dynamic time for the MEA region. With 152 hotels across 13 brands already in operation—and more than 200 additional properties in the pipeline—the region is poised for remarkable growth. I look forward to working closely with the team to drive continued commercial success across our portfolio."
About Hilton
Hilton (NYSE: HLT) is a leading global hospitality company with a portfolio of 24 world-class brands comprising more than 8,400 properties and over 1.25 million rooms, in 140 countries and territories. Dedicated to fulfilling its founding vision to fill the earth with the light and warmth of hospitality, Hilton has welcomed over 3 billion guests in its more than 100-year history, was named the No. 1 World’s Best Workplace by Great Place to Work and Fortune and has been recognized as a global leader on the Dow Jones Sustainability Indices. Hilton has introduced industry-leading technology enhancements to improve the guest experience, including Digital Key Share, automated complimentary room upgrades and the ability to book confirmed connecting rooms. Through the award-winning guest loyalty program Hilton Honors, the more than 210 million Hilton Honors members who book directly with Hilton can earn Points for hotel stays and experiences money can't buy. With the free Hilton Honors app, guests can book their stay, select their room, check in, unlock their door with a Digital Key and check out, all from their smartphone. Visit stories.hilton.com for more information, and connect with Hilton on Facebook, X, LinkedIn, Instagram and YouTube.
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