Fady Atwan Recognized in Hozpitality's Best 30 Sales, Marketing, and PR Leaders in the Middle East 2025
Fady Atwan is a distinguished commercial leader who masterfully blends strategic vision with operational excellence, consistently driving outstanding performance while championing sustainable practices within the hospitality sector.
Hozpitality Group proudly honors Fady Atwan, Area Commercial Director for IHG UAE - Premium, Essentials, and Suites, based at voco® Dubai, for the esteemed Hozpitality’s Best 30 Sales, Marketing, and PR Leaders in the Middle East 2025. Fady has been a trailblazer in the hospitality industry for over two decades, particularly within Sales and Marketing, and his exceptional leadership has made a lasting impact at IHG Hotels & Resorts since he joined in 2010.
As Area Commercial Director, Fady oversees a portfolio of 7 hotels across the UAE, where his strategic insights have been instrumental in achieving remarkable revenue growth. Under his visionary leadership, voco® Dubai saw an impressive 12% year-over-year revenue growth in 2024, with significant increases in Average Daily Rate (ADR). The momentum continued into 2025, maintaining a robust performance in the region.
Fady has been a key driver in enhancing web contribution at voco® Dubai, achieving a remarkable 50% year-over-year increase and one of the highest web conversion rates in the region, showcasing his innovative marketing strategies and effective guest engagement. One of his standout achievements was the successful launch of voco® Dubai The Palm, which achieved full occupancy and exceptional ADR in its opening month, setting new standards in the hospitality sector. The success was further solidified with the prestigious IHG Award for Best New Hotel Opening in 2023.
His outstanding contributions have earned industry-wide recognition, including nominations for Best Area Director of Sales & Marketing and Best Commercial Team in 2023, solidifying his position as an influential leader within IHG and the broader hospitality landscape.
Fady's leadership extends beyond financial performance—he is dedicated to nurturing growth and development within his team. As a mentor and advocate for IHG’s 'Room to Grow' program, he has supported numerous individuals in advancing to senior roles. Additionally, Fady champions sustainability and has driven several eco-conscious initiatives at voco® Dubai, from transitioning to recyclable hotel collaterals to introducing sustainable practices in F&B outlets.
Fady Atwan exemplifies a commercial leader who expertly balances strategic foresight with operational excellence, consistently driving superior performance and sustainable practices within the hospitality landscape.
Meela Seenarain
Dubai, United Arab Emirates UAE