Daxton Hotel Aims to Set a New Cultural Standard When it Opens Doors in Birmingham, MI on February 2021

BIRMINGHAM, Mich. (Oct. 22, 2020) -When Daxton Hotel opens its doors inFebruary 2021in Birmingham, Michigan, located just 30 minutes north of Detroit, it will become a magnet for cultured locals and modern travelers alike. A vibrant city, Birmingham has long been tied to luxury with its high-end shopping, dynamic art scene, and exquisite dining. Daxton Hotel is the first hotel by local entrepreneur Mark Mitchell and the latest hotel to launch byAparium Hotel Group, which will be the poshest property in its award-winning portfolio to date. The 151 room Daxton will bring a modern vision of Birmingham luxury incorporating some of the finest art, wellness, dining, and retail that hospitality can offer.

A striking new building on the citys iconic Woodward Avenue, Daxton Hotel will feature a minimalist-luxe design with close to 400 pieces of cutting-edge art curated by world-renownedSaatchi Art. The incredible portfolio of mixed-media brings whimsical and energetic flair throughout. Vibrant colors flood spaces throughout the hotel, featuring a chartreuse lobby, deep-burgundy guestrooms, and lavender parlors. Daxton brings a blend of provocative and edgy style, offering artistic freedom expression throughout the use of light rays, shadows, and reflections creating an ethereal mood. Each guestroom will include at least two custom pieces of artwork from 160 artists representing 32 countries. The artwork crosses multiple mediums including painting, photography, collage, drawing, and sculpture of some of the best international, national, and regional artists, while local acclaimed muralistOuizi(Louise Jones) will be creating mesmerizing design scrim headboard backdrops for the guest rooms.

Renowned chefGarrison Pricewill serve as Executive Chef of the hotel's flagship restaurantMadam. Madam will feature enlightened American fare, with an ever evolving menu focusing on seasonality and the freshness emblematic of California cuisine. The venue, which can seat up to 71, will have lush greenery hanging from high ceilings, complementing three tones of wood floors. Chef Garrison has over 20 years of culinary experience, having served as Executive Chef for three years at Manhattan's iconicil Buco Alimentari e Vineriaand served as Culinary Director for Jean-Georges Vongerichten, overseeing 17 of his acclaimed restaurants around the globe.

Daxton Hotel's vision stems from owner Mark Mitchell, a lifelong metro Detroit area resident, who has pledged to create a hotel product in his local community that will set a new cultural standard for hospitality. Mitchell wanted to integrate his family story into the build with the property being named after his son Daxton, with other subtle nods throughout.

"We are excited to show travelers the very best of Michigan and beyond in a market worthy of a world-class hotel,"said Mitchell."Daxton will set a hospitality standard far beyond the Midwest and it is an absolute privilege to deliver a project that will be an important aspect of Birmingham's fabric for generations to come."

On the wellness front, Daxton will have their very own personal trainer on staff in conjunction with Michigan's ownLean Body Studio. A variety of private training sessions, weekly workout classes, and interactive events such as"Brunch and Burn"bringing together guests who share the same love of fitness will be offered. The property will also have their own running club throughGazelle Sports, a specialty running boutique with a deep community connection.

"Daxton will be a global icon,"said Aaron Black, the hotel's General Manager."From the highly curated Saatchi artwork, renowned culinary leadership of Chef Garrison, innovative programming, and creative collaborations, Daxton is the unparalleled offering Birmingham has been waiting for."

Each guestroom will come with aWANT Les Essentialscustomized posh tote that guests can utilize as their own personal shopping bag during their visits to the elegant shops of Birmingham. The Montreal based company will also have retail available on property and will be the flagship location in Michigan showcasing their products.

Daxton is located at298 S Old Woodward Aveand bookings are livehere.For more information, visitwww.daxtonhotel.comor call 248-283-4200.

Per the guidelines from the World Health Organization and the Centers for Disease Control, comprehensive sanitation and social distancing measures have been implemented to ensure the health and safety and peace of mind of all guests with opening. Starting rates begin at $359 (advance purchase non-refundable rates start at $305). Reservations are live with bookings availablehere

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About Aparium Hotel Group

Led by co-founders Kevin Robinson and Mario Tricoci, former co-developers, owners, and operators of the highly acclaimed Elysian Hotel in Chicago, IL, Aparium Hotel Group creates memorable stays and cultural connectivity in distinct yet underserved markets - serving as important catalysts in the resurgence of many great American cities. The hotels feature elevated services and amenities with locally curated food and beverage programming, celebrating the entrepreneurial spirit of each community and ultimately ingraining themselves into the fabric of the cities they inhabit.

Aparium Hotel Group currently operates eight hotel properties across the United States with multiple new projects in development. For more information about Aparium Hotel Group, please visitaparium.com.