Crystal Resto Appointed Director of Sales & Marketing at Hyatt Regency Grand Reserve Puerto Rico

RIO GRANDE, PUERTO RICO (AUG 2024) - Hyatt Regency Grand Reserve Puerto Rico is pleased to welcome Crystal Resto as the resort’s new Director of Sales and Marketing. She takes on the role responsible for sales strategy development, customer relationships, monitoring market trends, achieving KPI’s and meeting budgets for the 579-room resort.

Originally from El Paso, Texas, Crystal began her career as a front desk clerk where she discovered her passion for the hospitality and events industry. That passion soon led to a promotion and position in the sales department, and from there she quickly found her footing as a natural leader in the space. Moving to San Antonio in 2015, she joined Aimbridge Hospitality. Holding several director positions since 2016, Crystal honed her skills in developing successful sales teams, setting standard operating procedures, reputation management, and leading marketing efforts with world-renowned brands such as Marriott International, Winston Hospitality, Spire Hospitality, and eventually back to Aimbridge through Evolution Hospitality.

“I’m ready for this next challenge and look forward to this new chapter in my career moving into a new market and working with such a prominent property,” Crystal said. “I am honored to join this talented, dedicated team and eager to maintain and elevate the resort’s presence.”

Prior to joining Hyatt Regency Grand Reserve Puerto Rico, Crystal served as Director of Sales and Marketing at The Gunter Hotel San Antonio Riverwalk and was a part of the opening team at AC Hotel San Antonio Riverwalk.

“Crystal has a wealth of experience that will translate well to Hyatt Regency Grand Reserve, ” said General Manager Mark Frances. “She established herself as a noteworthy figure in San Antonio’s hospitality industry, and her knowledge base and demonstrated leadership sets the stage for her to be a fantastic addition to our team.”

About Hyatt Regency Grand Reserve Puerto Rico
Approximately 19 miles from the San Juan city center in Rio Grande, the oceanfront Hyatt Regency Grand Reserve Puerto Rico is located on a protected natural peninsula at the foothills of the El Yunque rainforest with a peaceful, laidback atmosphere and country-club inspired feel. Features include a secluded beach that’s ideal for swimming and enjoying a variety of non-motorized water sports, several oceanfront swimming pools that include Puerto Rico’s largest lagoon-style pool, a full-service spa, a 27-hole championship golf course designed by Tom Kite, 17 food and beverage outlets ranging from a prime steakhouse to Hibachi to classic Puerto Rican cuisine, an indoor Top Golf suite that features a variety of virtual sports, and colorful tropical gardens teeming with local flora and fauna. The resort features 579 guest rooms, suites and villas, including the spectacular ocean-facing Regency Suites, which feature private pools and gazebos for lounging. Tucked away in their own area of the resort, 93 newly constructed Villas en la Reserva offer king and queen bedrooms with separate living areas, dining tables, kitchenettes, and bathrooms with rainfall showers and large soaking tubs for the best in comfort on the island. The property encourages guests to explore the surrounding nature by day and unwind and indulge by night, making it the ultimate destination to rest and reset in style.

About Aimbridge Hospitality

Aimbridge Hospitality is a leading, global hospitality management company with a growing hotel portfolio representing more than 1,500 properties under contract in 20 countries. As a top hotel management company and trusted operator of over 80 lodging brands and distinctive luxury and lifestyle assets, Aimbridge leverages its scale and operational excellence to consistently deliver results for hotel owners and offer unparalleled opportunities for associates around the globe. Aimbridge adds value through focused, expertise-driven operating divisions in Full Service, Evolution Lifestyle, Enhanced Select Service, and Select Service, optimizing owners' investment returns and driving hotel market success. The Aimbridge EMEA Division has supporting offices across Europe in Amsterdam, Birmingham, and Glasgow. The Aimbridge LatAm Division has offices in Monterrey and Mexico City. Aimbridge’s global headquarters are based in Plano, Texas. To learn more, visit www.aimbridgehospitality.com. Connect with Aimbridge on LinkedIn.