Catherine Yacoub Recognized in Hozpitality's Best 30 Sales, Marketing and PR Leaders in the Middle East 2025
Catherine relentless passion for the project and steadfast dedication to its success have been crucial in driving its growth, securing her status as a true leader in the field.
Catherine Yacoub, the Marketing and PR Manager at Sunset Hospitality Group, has earned recognition in Hozpitality's Best 30 Sales, Marketing and PR Leaders in the Middle East for 2025. With over 10 years of expertise in hospitality marketing, Catherine has successfully managed high-impact PR and marketing campaigns, boosting Sunset Hospitality Group’s top rated dinner show brand recognition across key markets.
Her career began with prestigious roles, including being part of the pre-opening team for the Michelin-starred Jean-Georges restaurant, followed by influential positions within luxury hospitality brands like Jumeirah and Hilton. During her time at Hilton, Catherine was celebrated as one of the region’s top marketing talents, solidifying her reputation in the industry.
Catherine’s transition into the nightlife sector with Sunset Hospitality Group was a pivotal moment in her career. In a male-dominated industry, she successfully positioned DREAM, Sunset Hospitality’s top rated dinner show concept, as a leading force in Dubai’s entertainment scene. Through strategic media relations, partnerships, and influencer collaborations, Catherine drove consistent visibility for DREAM, helping the venue achieve remarkable success. Since its opening in 2022, DREAM has sold out every night, welcoming over 120,000 guests and garnering over 737 million media impressions across seven seasons and 110+ shows.
Fluent in both English and French, Catherine continues to push the boundaries of marketing and communications in the entertainment industry, focusing on elevating the DREAM Dinner Show to new heights. Her passion for the project and commitment to its success have been essential to its ongoing growth, making her a true leader in the field.
Meela Seenarain
Dubai, United Arab Emirates UAE