Carrefour Launches Donation Initiative to Support Humanitarian Efforts in Beirut
Carrefour UAE has joined forces with Carrefour Lebanon to collect, donate and distribute
- Customers can support victims of the Beirut disaster through donations of food, financial aid, and essential items
- Majid Al Futtaim is one of the first respondents to the crisis, providing on-ground aid and support through Carrefour Lebanon
Dubai, UAE, 13 August, 2020 Carrefour, operated by Majid Al Futtaim in the UAE, has responded to the catastrophic incident that rocked the Lebanese capital, Beirut, with the launch of a region-wide donation initiative to provide essential aid to those who need it. Working alongside Emirates Red Crescent, Carrefour UAE has joined forces with Carrefour Lebanon to collect, donate and distribute all-important contributions through a variety of channels, including facilitating customer donations.
Carrefour is empowering the public to help those affected by the 4 August blast in Beirut. Customers will have the opportunity to donate their accumulated SHARE rewards points via the Carrefour app, that will be redeemed as funds transferred to Emirates Red Crescent. Customers can also buy a digital voucher online via www.carrefouruae.com, with the voucher value used by the Emirates Red Crescent to purchase essential supplies for victims. Customers will also have the option to donate a box of essential items worth AED50 or AED100 at checkout counters in Carrefour stores across the country.
The multi-channel initiative emphasises Majid Al Futtaim and Carrefours roles as community builders, encouraging a spirit of generosity during this critical time. Majid Al Futtaim was one of the first respondents to offer help to the affected people of Beirut through Carrefour Lebanon, by providing food and essential supplies to NGOs supporting victims and participating in the mass cleaning effort of the city.
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About Carrefour
Carrefour is one of the largest hypermarket and supermarket chains in the world. The brand was launched in the region in 1995 by Majid Al Futtaim, which is the exclusive franchisee to operate Carrefour in over 30 countries across the Middle East, Africa, and Asia. Today, Majid Al Futtaim operates over 300 Carrefour stores, serving more than 750,000 customers daily and employing over 37,000 colleagues.
Carrefour operates different store formats, as well as multiple online offerings to meet the growing needs of its diversified customer base. In line with the brands commitment to provide the widest range of quality products and value for money, Carrefour offers an unrivalled choice of more than 100,000 food and non-food products, and an exemplary customer experience to create great moments for everyone every day.
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About Carrefour in UAE
Carrefour was launched in the UAE in 1995. Today, Carrefour operates 29 hypermarkets and 80 supermarkets, employing more than 10,000 colleagues.
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About Majid Al Futtaim
Founded in 1992, Majid Al Futtaim is the leading shopping mall, communities, retail and leisure pioneer across the Middle East, Africa and Asia.
A remarkable business success story, Majid Al Futtaim started from one mans vision to transform the face of shopping, entertainment and leisure to create great moments for everyone, every day. It has since grown into one of the United Arab Emirates most respected and successful businesses spanning 16 international markets, employing more than 44,000 people, and obtaining the highest credit rating (BBB) among privately-held corporates in the region.
Majid Al Futtaim owns and operates 27 shopping malls, 13 hotels and four mixed-use communities, with further developments underway in the region. The shopping malls portfolio includes Mall of the Emirates, Mall of Egypt, City Centre malls, My City Centre neighbourhood centres, and four community malls which are in joint venture with the Government of Sharjah. The Company is the exclusive franchisee for Carrefour in a number of markets across the Middle East, Africa and Asia, operating a portfolio of more than 300 outlets.
Majid Al Futtaim operates more than 500 VOX Cinemas screens and 37 Magic Planet family entertainment centres across the region, in addition to iconic leisure and entertainment facilities such as Ski Dubai, iFly Dubai, Dreamscape and Ski Egypt, among others. The Company is parent to the consumer finance company 'Najm', and a Fashion, Home and Specialty retail business representing international brands such as Abercrombie Fitch, Hollister, AllSaints, lululemon athletica, Crate Barrel, Maisons du Monde and LEGO. In addition, Majid Al Futtaim operates Enova, a facility and energy management company, through a joint venture operation with Veolia, a global leader in optimised environment resource management.
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Meela Seenarain
Dubai, United Arab Emirates UAE