Anne-Lise Berthon Recognized in Hozpitality's Best 30 Sales, Marketing and PR Leaders in the Middle East 2025
Anne-Lise excels at bridging cultural divides and creating impactful messages for global audiences, leveraging a strong understanding of regional business needs to navigate complex communication challenges.
Anne-Lise Berthon, Senior Manager - Global Communications & Brand PR for IHG Hotels & Resorts, has been named among Hozpitality’s Best 30 Sales/Marketing/PR Leaders in the Middle East for 2025. With over 15 years of experience in brand marketing, consumer and corporate communications, and public relations, Anne-Lise has played a pivotal role in shaping IHG’s brand presence across multiple regions, including India, the Middle East & Africa, Southeast Asia, and Korea.
Currently based in Dubai, Anne-Lise leads the development and implementation of strategic consumer PR initiatives that enhance the visibility and reputation of IHG’s diverse portfolio of 17 hotel brands. Her expertise spans media relations, crisis management, event coordination, and digital PR, driving both global and regional brand growth.
Anne-Lise’s career trajectory has been marked by significant achievements, from spearheading impactful PR campaigns to leading communications strategies that have bolstered IHG's reputation as a leader in the hospitality sector. She was recognized by Hozpitality for her results-driven leadership and commitment to excellence.
Fluent in French, English, and Italian, Anne-Lise has demonstrated an exceptional ability to bridge cultural divides and craft messages that resonate across global audiences. Her leadership is characterized by a deep understanding of regional business needs, making her a key player in navigating complex communications challenges.
Prior to her current role at IHG, Anne-Lise held several senior positions in top PR firms, including FleishmanHillard and Cohn & Wolfe, where she developed a robust skill set in media relations, event management, and client engagement.
As a seasoned PR professional, Anne-Lise continues to make strides in elevating IHG’s brand across key markets, strengthening relationships with media outlets, and effectively managing external communications for the company’s high-profile luxury portfolio.
Her passion for the industry and her strategic vision has undoubtedly set her apart as one of the foremost leaders in the Middle East’s sales, marketing, and PR landscape.
Meela Seenarain
Dubai, United Arab Emirates UAE