Amaala Welcomes Victor Clavell as Chief Operating Officer

RIYADH 12 October 2020 AMAALA, the ultra-luxury destination located along Saudi Arabia's north western coast, has appointed hospitality industry veteran Victor Clavell to the role of Chief Operating Officer. Victor joins AMAALA's senior leadership team, working closely with AMAALA's Chief Executive Officer Nicholas Naples to bring the destination to life over the coming years.

With an innate understanding of the luxury hospitality business, Victor steps into a role that will see him lead the operations division across the destination and its three communities Triple Bay, The Coastal Development, and The Island.

With over 30 years of proven excellence at world-leading brands, Victor brings with him expertise and passion that has established him as a global authority and industry thought-leader. Over the years, he has guided the openings of numerous top-tier properties across the Americas, Europe, and Asia Pacific for The Ritz-Carlton Hotel Company, Bulgari, W, and EDITION hotels. Victor is well-known for his ability to turnaround properties and create clear distinction from the competition a skill that will be crucial in establishing and growing AMAALA as a global destination.

Commenting on the appointment,AMAALA Chief Executive Officer Nicholas Naplessaid: "As we continue AMAALAs development journey, Victor's unparalleled knowledge, stellar reputation and proven ability will prove invaluable in the acceleration and delivery of our operations across the destination. His extensive background in the development of iconic properties across the globe perfectly positions him to lead AMAALA's operations and shepherd the next stages of growth."

Victor holds a post-graduate degree in International Hotel Management from the University of Surrey, United Kingdom, and a Bachelor of Science in Business Administration and Management from the University of Barcelona, Spain. Victor has also completed Harvard Business Schools programme in Executive Education, Strategy Building Sustaining Competitive Advantage. A natural linguist, Victor has a native command of English, Spanish, and Catalan. He is also fluent in French and has mastered conversational Italian.

On being appointed to his new role,Victor Clavellcommented, "AMAALA will set new standards for thoughtful luxury, guest experience and sustainable practices. I look forward to working with some of the best talent in the industry as we forge ahead in the realisation of this ambitious vision."

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About AMAALA

Designed to evolve and elevate the very best in travel, AMAALA, located along Saudi Arabia's north western coast, is an ultra-luxury destination that focuses on transformative personal journeys inspired by wellness, arts, culture and the purity of the Red Sea.

Set in the Prince Mohammad bin Salman Natural Reserve across three unique communities, the 4,155 square kilometre (1,604 square mile) year-round destination will include 2,800 hotel keys and more than 900 residential villas, apartments and estate homes, alongside 200 high-end retail establishments, fine dining, wellness and recreational facilities.

AMAALA's trioof communities Triple Bay, The Coastal Development and The Island will represent three different sets of experiencesfor visitors.

• Triple Baywill offer a fully holistic wellness retreat, state-of-the-art diagnostic medical facilities and authentic treatments designed to incorporate elements from the local environment. Triple Bay will also be home to a fully integrated sports and entertainment community.
• The Coastal Developmentis set to become the defining hub of contemporary art in the Middle East, playing host to a dynamic programme of exciting events from the global arts and cultural calendar.
• The Islandwill be the tranquil home of an exclusive art community, set amid an Arabian botanical garden complemented by a collection of sculptural pieces.

The unique heritage and unspoiled landscape of AMAALA will allow travellers to immerse themselves in the finest wellness, art, culture, sports, and fitness offerings. With close proximity to major destinations in the region, including Riyadh, Dubai, and Istanbul, AMAALA will become the heart of the Riviera of the Middle East.

For more information, please visit:www.amaala.comor follow AMAALA on Twitter at@WelcomeToAmaalaandLinkedIn.