Aafrin Shaikh, named among Hozpitality's Best Commended Sales and Marketing Leaders in the Middle East for 2023
With over 15 years of experience, Aafrin Shaikh is currently the Marketing and Communications Manager at The H Hotel Dubai.
A dynamic and passionate marketing communications specialist with nearly a decade of industry experience, Aafrin Shaikh is the all-round package when it comes to the many facets of marketing communications. Driven by data, facts, and abundant experience, she has developed a unique understanding of ongoing market scenarios and customer trends, which she has used to create immense value for several upscale brands across the UAE. Presently, Aafrin is working as the marketing and PR manager for The H Dubai hotel.
Born with a passion for hospitality, Aafrin studied hospitality administration and hotel management at the University of Pune, India, thereafter, she moved to the UAE to further her professional trajectory. After a few hospitality roles in Dubai, she gained a particular interest in marketing and observed how much digital communications drive markets. Therefore, combining her passion for marketing and the hospitality sector, she decided to start contributing to the marketing and communication requirements for marquee hotels.
Over the following years, while working with several upscale and hugely popular hotels across the city, Aafrin carved a niche for herself that she is now the master of. Taking this wide arsenal of knowledge with herself to all her projects and roles, she has managed teams of marketing professionals, launched new outlets, increased print and digital PR coverage, launched uncountable social media campaigns, increased year on year revenue, and overall created immense brand value for her employers.
Meela Seenarain
Dubai, United Arab Emirates UAE