FIRAS SHARROUF APPOINTED GENERAL MANAGER OF FAIRMONT BAB AL BAHR

Abu Dhabi, UAE, October 2023 – Fairmont Bab Al Bahr, a premier luxury city-resort in Abu Dhabi, is pleased to announce the appointment of Firas Sharrouf as its New General Manager. With an illustrious career spanning over two decades in the hospitality industry, Firas is celebrated for his outstanding leadership skills and comprehensive understanding of the complex dynamics within the luxury hospitality sector.

Firas Sharrouf's journey in the realm of hospitality began in the bustling city of Beirut, Lebanon, where he cultivated his skills in junior managerial roles. He later ventured into the dynamic hospitality landscape in Dubai, UAE, marking the onset of his enriching international career. His tenure with esteemed hotel chains, including Jumeirah Group, Shangri-La, and Address Hotels, notably showcased his commitment to delivering excellence in upscale properties, solidifying his reputation as a distinguished industry leader. Especially, Firas played crucial roles in various luxury five-star properties, overseeing critical operations and spearheading numerous successful ventures.

Firas Sharrouf's remarkable career trajectory reached a defining moment during his tenure at the Accor Group, where he excelled as Director of Operations and later assumed the role of Interim General Manager at Fairmont Marina Hotel and Residences in Abu Dhabi. His adept project management skills facilitated the successful inauguration of the Fairmont Residences, alongside overseeing the acquisition of two premium properties in Qatar and Bahrain, showcasing his exceptional leadership and strategic prowess.

His recent role as the General Manager at Sofitel Abu Dhabi Corniche further emphasized his unwavering commitment to enhancing guest experiences and achieving operational excellence. During his tenure, he implemented strategic initiatives that solidified the hotel's position as a premier destination in the heart of Abu Dhabi.

Upon his appointment as the General Manager of Fairmont Bab Al Bahr, Firas expressed his enthusiasm for the new chapter, emphasizing his comprehensive knowledge of the Fairmont brand and the subtleties of the Abu Dhabi market. He stated, "I am thrilled to take on this role at Fairmont Bab Al Bahr. With my extensive experiences and insights gained from various corners of the globe, I am eager to contribute to the continued success of this esteemed property."

Under the guidance of Firas Sharrouf, whose profound understanding of the Fairmont brand stems from his extensive background in the hospitality industry, Fairmont Bab Al Bahr is poised to continue its legacy of excellence and commitment to providing guests with exceptional experiences. With Firas at the helm, the hotel is set to usher in a new era, maintaining its status as a premier destination for luxury and unparalleled hospitality in the Abu Dhabi region.

About Fairmont Bab Al Bahr

The Fairmont Bab Al Bahr is a lavish hotel located in the center of Abu Dhabi. It features 366 rooms and suites, as well as more than 2,500 square meters of meeting space. The hotel's award-winning restaurants serve a variety of international cuisine. The Health & Beach Club includes a mixed-use gym and a separate facility for women, both of which are equipped with a full range of Technogym cardiovascular and weight-training machines. Guests can also enjoy an Olympic-length outdoor swimming pool, a covered children’s pool, and private sandy beaches, all with stunning views of Abu Dhabi Creek and the Sheikh Zayed Grand Mosque. The hotel offers a full range of outdoor activities, including water sports. The little Flamingo Kids club provides a multitude of activities for younger guests, allowing parents to relax and enjoy the hotel's facilities. Overall, Fairmont Abu Dhabi provides guests with a sophisticated and unforgettable experience in the heart of the UAE's capital city by turning their moments into memories.