Job Description For Senior Role in Sales (Americas), Address Hotels & Resorts -Mgmt
ABOUT THE COMPANY
Emaar Hospitality Group, a premier global provider of enriching, personal and memorable lifestyle experiences. As an innovative, agile and influential leader in hospitality, Emaar Hospitality Group is a wholly-owned subsidiary of Emaar Properties PJSC, the developer of elegantly designed and exceptionally built property, malls and hospitality projects across the world.
Address Hotels + Resorts is the first brand launched by Emaar Hospitality Group with properties situated in some of the most sought-after locations. Address brings a fresh identity to the global hospitality and service sector by setting new benchmarks with its gracious hospitality and exceptional service.
Recognised for its fusion of contemporary style with a touch of classic elegance, Address Hotels + Resorts enriches the lives of its guests with intuitive experiences. Staying true to its tagline 'Where Life Happens', Address offers its guests opportunities to celebrate life and its most cherished moments. It's the ultimate Address.
ABOUT THE ROLE
Function: Sales
Department: General Sales
Role: The role is responsible for driving revenues and resources to achieve and exceed targets for the role holder's segment or specialist area. Ensures that Emaar Hospitality Group is accurately represented in the assigned market segment or specialist area, and that the brand image, products and services are effectively communicated and maintained at all levels, generating the desired results both in bookings and in revenues.
ABOUT THE FUNCTION
The Sales function for Emaar aims towards increasing hotel(s) occupancies and revenues by managing qualified business partners. In line with goals and strategies defined by the function head, business partners management covers opportunities qualification, contracting, promotional activities and hotel product awareness.
PERFORMANCE DRIVEN CULTURE; WHAT WILL YOU BE MEASURED AGAINST
Develop and Execute Sales Strategy - Design and implement the regional sales strategy for the Market ensuring alignment with company objectives to achieve revenue and growth targets.
Market Analysis and Opportunity Identification - Monitor market trends, competitor activities and emerging opportunities to identify areas for expansion and revenue growth.
Revenue Optimization - Collaborate with revenue management teams to refine pricing, promotions and distribution strategies maximizing profitability and market competitiveness.
Cross-Regional Communication and Alignment - Maintain regular and effective communication with all IBUs to ensure consistency in global sales strategies and regional execution.
- Act as the key liaison between the Market and IBUs ensuring cohesive messaging, strategy updates and the sharing of best practices.
- Provide guidance to IBUs on addressing market-specific challenges and capitalizing on regional opportunities.
Foster Collaboration and Synergy - Promote cooperation across IBUs by leveraging synergies, sharing leads and driving initiatives to maximize revenue generation.
Key Account and Partnership Management - Cultivate and maintain relationships with corporate clients, travel agencies, tour operators and consortia.
- Forge strategic partnerships with industry stakeholders including airlines, event organizers and destination management companies.
- Represent the brand at international trade shows, conferences and networking events to enhance visibility and expand the client base.
Representation Management - Identify, appoint and manage representation companies in key markets to extend the brand's reach and achieve regional sales goals.
- Evaluate the performance of representation companies to ensure a strong return on investment and adherence to brand standards.
- Negotiate contracts, set deliverables and manage budgets for representation agreements to maximize efficiency and effectiveness.
Brand Promotion - Promote the entire portfolio of hotels to foster cross-selling opportunities and strengthen the brand's market position.
- Develop and drive innovative sales initiatives to capture new business segments and expand market share.
Marketing and Operational Alignment - Collaborate with the Marketing team to design campaigns that support sales objectives, boost brand awareness and enhance market penetration.
- Work closely with Operations teams to ensure seamless client service delivery and alignment with expectations.
Performance Tracking and Reporting - Monitor KPIs and provide detailed reports on sales performance, market trends and ROI to senior leadership.
- Deliver accurate expense forecasts to guide strategic resource allocation.
Budgeting and Expense Management - Create and manage the annual sales budget for the Market region aligning financial plans with the company's strategic priorities.
- Oversee and allocate sales expenses including travel, trade shows, client events and representation company costs.
- Analyze budget performance regularly ensuring cost efficiency and delivering optimal ROI for all sales activities.
- Provide senior leadership with regular financial updates and actionable recommendations.
COMPETENCIES - Put Customer First
- Drive for Results
- Disrupt and Challenge
- Learning
- Resilience
- Adaptability
QUALIFICATIONS, EXPERIENCE & LANGUAGE PROFICIENCY - Minimum 3 years in a sales managerial role or 1 year as sales department head
- Bachelor degree in Hospitality Management or Business related field
- Understanding of department P&L and expense budget exercise
- Ability to analyze accounts and people performance leading to impactful actions
- Strong negotiation and communication skills (written and oral)
WHAT WE BELIEVE IN At Emaar, our DNA lays the foundation for everything we do. It forms the base of how we serve our customers, how we speak with one another, and the way we move forward in every decision we make. In short, it is the essence of who we are and how we communicate.
Customer FocusCustomers are our number one priority. We take pride in delivering on our promises and above all we value the trust they place in us to deliver flawless products, services and experiences.
Ownership MindsetNo detail is too small, no challenge is too big and no ambition is too great. We drive efficiency and effectiveness into every corner of our business, so we are fit for the future and to compete.
Fast PacedSpeed is everything in business. We evolve and adapt quickly and have the willpower, skills, knowledge and passion needed to deliver extraordinary speed for our customers.
Talent and TenacityOur people are heroes, superhumans and warriors. We are a team of great pooled talent that dream big and act quickly, with high energy and positivity.
AdaptabilityWe keep up with the times, disrupting and challenging the status quo. We challenge conventional wisdom and ourselves, we expect the unexpected, and we develop products and services that reflect the future.
Atithi Jaiswal
Mumbai, India