Emaar Hospitality Group to Present its Latest A dvancements in the Hospitality Industry at the Arabian Travel Market

Dubai, UAE (30 April 2024): Managing a host of luxury and upscale hotel brands across the region, Emaar Hospitality Group is committed to delivering unparalleled guest experiences through continuous innovation and excellence. Having undergone an impressive expansion process over the past few years, the company will share its success stories and future plans for strategic growth, covering various touchpoints including sustainability, wellbeing, and hospitality.

Hospitality Excellence

Boasting a portfolio of renowned hospitality brands, Emaar Hospitality Group has long been a trendsetter in the industry. The group was recently behind the successful expansion of Vida Hotels and Resorts, an upper-mid-scale hotel brand for the new generation of business and leisure travellers. Vida Hotels and Resorts is steadily expanding across the region, planning to open Vida Dubai Mall in 2024, in addition to Vida Marassi Marina in Egypt and a new hotel in Sharjah, which is yet to be revealed.

Emaar Hospitality Group is also an industry leader in luxury hospitality, with a whole host of its renowned Address Hotels + Resorts properties spread across the GCC region. Among its most notable properties is Address Beach Resort, a beachfront retreat nestled in the bustling heart of Dubai, which has recently earned the prestigious recognition as a 5-star hotel from the Forbes Travel Guide. Building on the popularity of the Address Brand, Emaar Hospitality Group will soon open Palace Dubai Creek Harbour, and is already working on an exciting new property in Ras Al Khaimah, set to be built on Al Marjan Island, one of the Emirate’s newest leisure destinations.

Championing Sustainability 

Sustainability remains a cornerstone of Emaar Hospitality Group’s ethos, driving its commitment to environmental stewardship and responsible business practices. With initiatives such as food waste management using technology and AI, ensuring ‘zero waste to landfill’ during Ramadan 2024, and striving to be plastic-free in their operations, like replacing plastic bottles with glass bottles, bamboo keycards and in-room amenities mostly made of biodegradable items, the brand continually strives to foster a positive environmental impact across its extensive portfolio. Embracing the essence of giving back, Emaar Hospitality Group has collaborated with various organisations to expand its charitable efforts, donate excess food, and support animal welfare, in addition to hosting an annual Iftar event where the corporate team and construction workers break their fast together.

About Emaar Hospitality Group

Emaar Hospitality Group LLC is a wholly owned subsidiary of Emaar Properties PJSC, the Dubai-basedglobal property developer, and manages Emaar’s hospitality and leisure projects globally.Defining its competency in managing mixed-use property developments, Emaar Hospitality Group ownsand manages a diversified portfolio of assets including hotels, serviced residences, golf clubs, polo club,marina, and lifestyle dining restaurants. Emaar Hospitality Group has defined its credentials in the hotelindustry with the launch of brands, each with a distinct niche–Address Hotels + Resorts and Vida Hotelsand Resorts.

Address Hotels + Resorts has brought a fresh identity to the global hospitality and service sector bysetting new benchmarks with its gracious hospitality and exceptional service standards. Address offersamore personal and engaging experience to guests in a premium lifestyle environment, enriching the livesof its guests with luxury, style, and elegance. Address Hotels + Resorts is set to operate hotels andserviced residences in Saudi Arabia, Egypt, Turkey, Bahrain, Maldives, and other key markets in theregion as well as in Dubai.

An upscale lifestyle hotel and residences brand, Vida Hotels and Resorts is for the new generation ofbusiness executives, entrepreneurs, and leisure travelers. Positioned asa lively and vibrant hub whereinspiring minds can create, connect, and come alive, Vida hotels are a stimulating environment wherestyle meets convenience and interactivity. Vida Hotels and Resorts has four properties in Dubai and is setto operate hotels, resorts and serviced residences in Umm Al Quwain, Abu Dhabi, Bahrain, Saudi Arabiaand Egypt, and other key markets in the region as well as in Dubai.

The leisure assets of Emaar Hospitality Group include Arabian Ranches Golf Club, Dubai Polo &Equestrian Club and Dubai Marina Yacht Club.

Emaar Hospitality Group, a home-grown brand, will manage 2020 Club by Emaar, a dedicated hospitalitytower at the Expo 2020 Dubai. With dazzling views of AlWaslPlaza and the UAE Pavilion, the 2020 Clubfeatures several floors of elegant event spaces, a rooftopterraceand a Hospitality Lounge. Guests canaccess and experience the high-end Emaar hospitality services through exclusive Lounge Passes.