A vibrant new addition to Sharjah’s largest lifestyle destination
- 168 Vida branded residential apartments to go on sale 24 November
- Vida's first branded residential space in Sharjah located in Aljada master community
Sharjah, UAE. November 24, 2020: Emaar Hospitality, the hospitality arm of Emaar Properties (DFM:EMAAR), and Arada, the UAE's award-winning developer, today officially launched the first phase of off-plan sales for Vida Residences Aljada, marking Vidas first entry into Sharjah's branded residences space.
Owned and developed by Arada, and operated by Vida Hotels and Resorts, the one, two, three-bedroom branded apartments and penthouses will add to Vida's already impressive portfolio, including Vida Emirates Hills, Vida Downtown, Manzil Downtown, and upcoming beach resort, Vida Umm Al Quwain. Vida Residences Aljada will also be Sharjah's first-ever branded residences, consisting of over 250 apartments.
Set in the heart of Aljada, Arada's AED24 billion master community that is transforming to become Sharjah's largest lifestyle destination, the first phase of sales will include 168 apartments in the first of two Vida Residences Aljada buildings, which will feature minimalistic and contemporary interiors, all superbly located along a lush green tree-lined boulevard with shopping and dining experiences.
Construction on Vida Residences Aljada and the adjacent Vida Aljada hotel will commence in the second quarter of 2021 and is set to be completed by the end of the second quarter of 2023.
HE Sheikh Sultan bin Ahmed Al Qasimi, Chairman of Arada, said:"The introduction of Sharjah's first branded residences and our partnership with Emaar Hospitality Group is yet more evidence of our determination to bring high-quality partnerships and competencies to Aljada. Vida Residences Aljada buyers will benefit from not only from exceptional amenities and the perfect design and location, but also from the world-class service for which the Vida brand is renowned."
Commenting on the launch of Vida Residences Aljada, Mohamed Alabbar, Founder of Emaar, said:"Aljada is an ambitious master-planned destination that will catalyse all sectors of the economy, and Arada is redefining the residential and commercial landscape of Sharjah. This is a great example of the collaborations we foster to create iconic destinations of the future. Our hotel brands have set a high industry standard and Vida Residences Aljada will be a valued addition to Aljada. I am very proud of the partnership we have created to bring such experiences for visitors, residents and tourists alike."
Vida Residences Aljada takes focus on bold, modern social spaces in line with its sister properties in Dubai and the Vida Hotels and Resorts brand. The residences are typified by the entrance lobby, a cosy and comfortable environment that encourages creativity and connection online and offline. Apartments are fitted with smart home features, a standard in all Vida Residences, alongside warm and simple designs with immaculate finishes.
Residents will have exclusive access to a breath-taking rooftop infinity swimming pool and state-of-the-art gym, while little residents will be able to enjoy a dedicated family pool and kid's play area.
At 24 million square foot in size, Aljada is set to be Sharjah's largest ever mixed-use destination and a new leisure and entertainment hub for the emirate. Alongside extensive residential districts, Aljada also hosts a range of leisure amenities including beautifully landscaped parks, hotels, schools and a premium business district.
The first part of the megaproject to be completed, Madar at Aljada was opened to the public in the first quarter of this year and has already welcomed more than half a million visitors. Designed by Zaha Hadid Architects, this new family entertainment destination has a wealth of attractions, all set in a beautifully landscaped green space.
-
About Emaar Hospitality Group:
Emaar Hospitality Group LLC is a wholly owned subsidiary of Emaar Properties PJSC, the Dubai-based global property developer, and manages Emaars hospitality and leisure projects globally.
Defining its competency in managing mixed-use property developments, Emaar Hospitality Group owns and manages a diversified portfolio of assets including hotels, serviced residences, golf clubs, polo club, marina and lifestyle dining restaurants. Emaar Hospitality Group has defined its credentials in the hotel industry with the launch of three brands, each with a distinct niche Address Hotels + Resorts, Vida Hotels and Resorts and Rove Hotels.
Address Hotels + Resorts has brought a fresh identity to the global hospitality and service sector by setting new benchmarks with its gracious hospitality and exceptional service standards. Address offers a more personal and engaging experience to guests in a premium lifestyle environment, enriching the lives of its guests with luxury, style and elegance. Address Hotels + Resorts is set to operate hotels and serviced residences in Saudi Arabia, Egypt, Turkey, Bahrain, Maldives and other key markets in the region as well as in Dubai.
An upscale lifestyle hotel and residences brand, Vida Hotels and Resorts is for the new generation of business executives, entrepreneurs and leisure travellers. Positioned as a lively and vibrant hub where inspiring minds can create, connect and come alive, Vida hotels are a stimulating environment where style meets convenience and interactivity. Vida Hotels and Resorts has four properties in Dubai and is set to operate hotels, resorts and serviced residences in Umm Al Quwain, Abu Dhabi, Bahrain, Saudi Arabia and Egypt, and other key markets in the region as well as in Dubai.
The leisure assets of Emaar Hospitality Group include Arabian Ranches Golf Club, Dubai Polo Equestrian Club and Dubai Marina Yacht Club
-
About Arada
Based in the UAE, Arada is a developer that has been created to build communities that enrich, engage and inspire their residents. Our homes are exceptionally designed and are complemented with best-in-class amenities, all provided at an accessible price point.
Arada was founded in 2016 by HE Sheikh Sultan bin Ahmed Al Qasimi, Chairman of Basma Group, and HRH Prince Khaled bin Alwaleed bin Talal, founding Chairman of KBW Investments, with the intention of delivering superior properties to the UAE real estate segment.
For more information and high-resolution images contactmedia@arada.com
For more information about Arada:www.arada.com
Atithi Jaiswal
Mumbai, India