Emaar Hospitality and Arada Launch Sharjah’s First Branded and Fully Serviced Hotel Residences at Aljada Master Community

Sharjah, UAE. November 8, 2021: Emaar Hospitality, the hospitality arm of Emaar Properties (DFM:EMAAR), and Arada, the UAE's award-winning developer, have announced the launch of Sharjah's first branded serviced apartments building and a significant new offering at one of the UAE's fastest-growing communities.

Owned and developed by Arada, and operated by Vida Hotels and Resorts, the third Vida Residences Aljada building contains one, two, three-bedroom branded serviced apartments and a stunning penthouse, which will add to Vidas already impressive portfolio, including Vida Emirates Hills, Vida Downtown, Manzil Downtown, and the recently opened beach resort, Vida Umm Al Quwain.

Vida Residences 3 Aljada consists of 149 high-end smart homes, all of which are fully furnished and decorated by Vida, a brand renowned for its sleek, contemporary aesthetics, minimalist luxury and immaculate finishes. Buyers may choose to live in or rent out their properties themselves, or lease back the apartment to the hotel rental pool and gain an enhanced return on their investment.

Set in the heart of Aljada, Arada's AED24 billion master community that is swiftly becoming Sharjah's largest lifestyle destination, Vida Residences Aljada is superbly located along a lush green tree-lined boulevard that contains multiple shopping and dining experiences. The building is located next to the Vida Aljada hotel, and is part of Naseej District, a new creative neighbourhood for Sharjah that also contains a world-class museum and makers'district.

Construction on Vida Residences Aljada and the adjacent Vida Aljada hotel will commence in the second quarter of 2022 and is set to be completed by the end of the second quarter of 2023.

HRH Prince Khaled bin Alwaleed bin Talal, Vice Chairman of Arada, said: "The introduction of this impressive building is yet another step in our partnership with Emaar Hospitality Group and follows on from the successful launch of two branded residences buildings over the course of the last year. We are delighted to be able to provide our buyers with the service quality, finishing and amenities for which the Vida brand is well known."

An Emaar spokesperson said: "The opening of Vida Residences 3 Aljada is testament to Emaar's commitment to continuously placing the UAE in the frontline of innovative and luxurious solutions for residents. Emaar Hospitality's Group"s Strategy will ensure buyers are presented with residential units designed to reflect Vida's iconic brand elements in the heart of Sharjah's fastest-growing community."

Vida Residences 3 Aljada takes focus on bold, modern social spaces in line with its sister properties in Dubai and the Vida Hotels and Resorts brand. The residences are typified by the entrance lobby, a cosy and comfortable environment that encourages creativity and connection online and offline. Apartments are fitted with smart home features, a standard in all Vida Residences, alongside warm and simple designs with immaculate finishes.

Residents will have exclusive access to a breath-taking rooftop infinity swimming pool and state-of-the-art gym, while little residents will be able to enjoy a dedicated family pool and kid's play area.

At 24 million square foot in size, Aljada is set to be Sharjah's largest ever mixed-use destination and a new leisure and entertainment hub for the emirate. Alongside extensive residential districts, Aljada also hosts a range of leisure amenities including beautifully landscaped parks, hotels, schools and a premium business district.

In total, 1,200 homes have now been completed at Aljada, as well as its family-friendly entertainment destination, Madar at Aljada, which has already welcomed well over two million visitors. Designed by Zaha Hadid Architects, this new family entertainment destination has a wealth of attractions, all set in a beautifully landscaped green space.

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About Emaar Hospitality Group:

Emaar Hospitality Group LLC is a wholly owned subsidiary of Emaar Properties PJSC, the Dubai-based global property developer, and manages Emaars hospitality and leisure projects globally.

Defining its competency in managing mixed-use property developments, Emaar Hospitality Group owns and manages a diversified portfolio of assets including hotels, serviced residences, golf clubs, polo club, marina and lifestyle dining restaurants. Emaar Hospitality Group has defined its credentials in the hotel industry with the launch of three brands, each with a distinct niche Address Hotels + Resorts, Vida Hotels and Resorts and Rove Hotels.

Address Hotels + Resorts has brought a fresh identity to the global hospitality and service sector by setting new benchmarks with its gracious hospitality and exceptional service standards. Address offers a more personal and engaging experience to guests in a premium lifestyle environment, enriching the lives of its guests with luxury, style and elegance. Address Hotels + Resorts is set to operate hotels and serviced residences in Saudi Arabia, Egypt, Turkey, Bahrain, Maldives and other key markets in the region as well as in Dubai.

An upscale lifestyle hotel and residences brand, Vida Hotels and Resorts is for the new generation of business executives, entrepreneurs and leisure travellers. Positioned as a lively and vibrant hub where inspiring minds can create, connect and come alive, Vida hotels are a stimulating environment where style meets convenience and interactivity. Vida Hotels and Resorts has four properties in Dubai and is set to operate hotels, resorts and serviced residences in Umm Al Quwain, Abu Dhabi, Bahrain, Saudi Arabia and Egypt, and other key markets in the region as well as in Dubai.

The leisure assets of Emaar Hospitality Group include Arabian Ranches Golf Club, Dubai Polo Equestrian Club and Dubai Marina Yacht Club.

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About Arada

Based in the UAE, Arada is a developer that has been created to build communities that enrich, engage and inspire their residents. Our homes are exceptionally designed and are complemented with best-in-class amenities, all provided at an accessible price point. Arada was founded in 2016 by HH Sheikh Sultan bin Ahmed Al Qasimi, Chairman of Basma Group, and HRH Prince Khaled bin Alwaleed bin Talal, founding Chairman of KBW Investments, with the intention of delivering superior properties to the UAE real estate segment.

For more information and high-resolution images contactmedia@arada.com

For more information about Arada:www.arada.com