Great Family Experiences, Retail Fun and more this Ramadan Across the City

Dubai, United Arab Emirates, 12 April 2021: As the Holy Month of Ramadan approaches, residents and visitors to Dubai can expect a wonderful line-up of family-friendly cultural, F andB and community-focused experiences that will embrace the city's heritage as well as its world-class retail and entertainment offerings. This year, Dubai Festivals and Retail Establishment (DFRE) has put together an extensive range of activities that perfectly highlight the family occasions, food and ambience that make Ramadan such a special time of the year.

Ahmed Al Khaja, CEO of Dubai Festivals and Retail Establishment (DFRE), said: "Dubai's well-earned reputation as a global destination will truly come into its own during Ramadan, when the city enjoys a spirit of togetherness and community that is shared by the more than 200 nationalities and cultures who call Dubai home. The calendar of events will provide residents and visitors with an insight into the true meaning of the Holy Month, with traditional and rewarding experiences that encompass the city's unrivalled retail, FandB and entertainment sectors."

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COMMUNITY EVENTS

Dubai will come alive with traditionalRamadan Lightinginstallations across the city, including stunning 3D decorations and flags featuring everyones favourite characters and best friends, Modesh and Dana. Lighting up when the sun goes down, 150 palm trees will sparkle with beautiful ambient lights, while 20 eye-catching 3D structures will be installed across 12 key locations, including Deira Clock Tower, City Walk, World Trade Centre Roundabout and The Beach opposite JBR, and 370 flags on Al Maktoum Bridge, Al Garhoud Bridge and Business Bay Bridge will spread the message of Ramadan in Dubai.

This Ramadan, theRipe Marketwill offer community members a place to come together for a unique and immersive local shopping experience each weekend. The popular marketplace will be transformed into a culture and heritage hub with live music, entertainment, an outdoor cinema, giant bouncy castles and much more. Running from 16 April to 8 May, from 4pm to 10pm at Academy Park, the alfresco market will host fresh food stalls and food trucks, arts and crafts stations, souvenir stalls, a henna artist, and a storyteller who will entertain the little ones with Ramadan stories, games and competitions.

City Walk's Ramadan market will feature 20 kiosks located near the fountain area, with lots of retail and FandB options for visitors to explore and enjoy throughout the Holy Month.

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CHARITABLE INITIATIVES

As well as being illuminated by stunning traditional Ramadan lights and decorations, La Mer, the beachfront lifestyle and FB destination, City Walkand The Beachopposite JBR, will both support the spirit of the Holy Month by participating in the United Nation's World Food Programme's Share the Meal initiative, which aims to provide poor students with regular school meals. Supported by Dubai Holding, the great fund-raising campaign will take place throughout Ramadan. Diners can contribute by scanning a QR code to make a donation online.

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MALL ACTIVATIONS

Dubai Festival City Mallwill welcome families and friends to explore a huge range of Ramadan-themed events and activities. As well as traditional decorations installed throughout the mall, visitors and residents can explore Auto Fest, which will promote driving awareness and safety programmes, take part in Ramadan-themed photo opportunities and visit an Art Exhibition that will showcase work from the Noor Art Collection based on the 99 names of Allah. A Ramadan giveaway will see shoppers win special art books each day while live painting sessions will engage youngsters and mall visitors of all ages from the second week of Ramadan. Famous for its wide variety of dining options, restaurants at the mall will offer a range of deals for iftar including kids eat for free promotions and delicious set menus. The popular Dubai Festival City Mall rewards programme will give shoppers who spend AED200 at any FB outlet the chance to win instant prizes while the Festival Cares StopandHelp initiative will help to build awareness of how the public can do their part to support those in need. Also taking place during Ramadan, the malls record-breaking IMAGINE show will come alive with an extra special performance featuring traditional Ramadan greetings and a stunning Festival Cares projection.

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RETAIL PROMOTIONS

Shoppers looking for the perfect designer outfit for the entire family can explore a specially released range of clothes fromEmporio Armani Kids, Armani Exchange, Emporio ArmaniandHarvey Nichols. Emporio Armani Kids stores at Mall of the Emirates and The Dubai Mall and branches of Armani Exchange in City Centre Mirdif and The Dubai Mall will release an exclusive Ramadan capsule collection for boys, initially launching on fashion website Ounass before arriving in stores. Emporio Armani in The Dubai Mall and Mall of the Emirates will invite shoppers to be more environmentally conscious with the launch of the R-EA Cycle sustainable collection, launching in time for Ramadan. Harvey Nichols Ramadan Designer Moment campaign will see Emirati brands Serrb, I am Mai, Illustrella and Marmar Halim exclusively display pieces at the department store in Mall of the Emirates.

Bloomingdale'sdepartment store in The Dubai Mall will launch its Ramadan Shop just in time for the Holy Month. Available both in-store and online, the one-stop-shop for fashion, home, beauty and fine jewellery will appeal to customers of all ages.The pop-up celebrates regional and global designers, including Al Jawhara, Poca Poca, Bambah, Phula,Rasario, Taller Marmo, Dima Ayad, Hemant Nandita, Anaya and more.A special homeware pop up, titled Mirage, will be located at the Bloomingdales home store, with new and exclusive collections including dining, home dcor and furniture from brands like Silsal, Michael Aram, Lava, Cutipol, Bloomr and more. Online, customers can discover the Ramadan Shop at www.bloomingdales.ae/ramadan.

Meanwhile visitors toGapstores in The Dubai Mall, Ibn Battuta Mall, City Centre Mirdif and Mall of the Emirates can find a host of promotions throughout Ramadan. From 14 to 17 April, Gap will offer the Kids Baby Dress Up promotion with Buy 2 Get 1 Free deals on all babywear, excluding Logo items. From 18 to 24 April, Gaps Ramadan Dresses promotion will see big savings on selected dresses, tops and bottoms and from 28 April to 1 May, shoppers can enjoy 30 per cent off all Logo and denim items.

Footwear and accessories brandCharles Keithwill release a special and intricately made piece of jewellery to mark the Holy Month of Ramadan. Featuring expertly crafted Arabic calligraphy, the three-section necklace features the words 'consciousness simplicity and contentment. Each word was captured by artist Wissam Shawkat and helps form its unique and beautiful design. The piece will be presented as a free gift to shoppers who make purchases of AED700 or more at Charles Keith stores in Dubai during Ramadan, with customers able to choose the word that best resonates with them.

Dune London's special Ramadan range will feature a beautifully curated capsule collection of timeless styles designed for the Holy Month and beyond. With elegant and feminine footwear with statement matching bags, luxurious textures and considered detailing, the collection is perfect for iftars at home or gatherings with friends and family. Shoppers can explore Dune Londons new range of heel heights, styles and matching accessories at stores around the city.

Shoppers headed to City Centre Mirdif can visit the latestGucci Concept Store, which will offer a selection of the brands clothes, accessories and fashion products. Exclusively hosted at City Centre Mirdif during Ramadan, the pop-up store is a chance for visitors to discover Guccis unique styles and looks.

Modesh, everyone's favourite character, will delight shoppers this Ramadan with special, limited time weekday deals on a host of top brands and household favourites. Participating stores will offer customers big savings on selected products as part of theRamadan Modesh Promo Code with Club ApparelShoppers should keep an eye on social media for promo codes that can be redeemed in stores. Brands taking part include: Athletes Co, CCC, Toms, Crocs, Skechers, TCP, Aeropostale and LC Waikiki.

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FOOD MORE

Festival Plazain Jebel Ali will be a foodies heaven this Ramadan with a great Dine Win offer that gives customers the chance to win a share of AED40,000 in Festival Rewards cash credit on their Festival Rewards app, plus the mall will host a special weekly Iftar Dinner Series at participating restaurants. From 12 April and 16 May, customers who visit any FB outlet in the mall will be in with a chance of winning AED10,000 each week in Festival Rewards cash credit when they spend AED100. The promotion includes IKEA restaurants but not Lulu Cafe. Customers will be entered automatically into the prize draw, with winners announced each week of Ramadan. Festival Plazas Ramadan Iftar Dinner Series will take place at a new restaurant every Thursday. Diners can enjoy a special set menu at Sumo Sushi on 15 April, Dennys and Famous Daves on 22 April, Peppermill on 29 April and Zaatar w Zeit on 6 May.

Families and friends can experience an authentic iftar atLapita Dubai Parks and Resort HotelsKalea restaurant. Priced at AED175 per person with Ramadan juices, coffee and tea, the iftar will feature regional and international favourites alongside dishes prepared especially for the Holy Month. A great way for diners to experience the tastes and flavours of Ramadan, iftar at Kalea will appeal to fasting and non-Muslim guests alike. Guests can enjoy a special early bird offer with the iftar available for just AED99 per person, and 50 per cent off for children aged up to 12.

Diners visitingLa Merwill be spoilt for choice when it comes to great FB promotions, with regional and international outlets inviting guests to explore traditional Ramadan iftars and more. Miyabis iftar menu will include appetizers, a main course, dessert, water and mocktails for AED125, the Mediterranean Kitchens iftar, priced at AED99, will feature a host of ever-popular traditional dishes. Kids aged 10 and younger can eat for free at Sugar Factory during iftar time when accompanied by a paying adult on weekdays, Indian restaurant Masti will offer its own take on iftar for AED150 per person and Steakanji will host two iftar options, each with different dishes available, with the Gold Meal option priced at AED99 and the Silver Meal costing AED59. Aprons Hammers will serve a four-course iftar from sunset each night for AED126 while diners at Iraqi restaurant Aghatti can enjoy an iftar set menu for AED79.

City Walkwill invite foodies to visit the destinations wide range of cafes and restaurants for the chance to win gold prizes. As part of the Iftar Suhoor Reviews programme with ZOMATO, diners who share a review of an iftar or suhoor at City Walk and post it on the food website will enter a draw to win a 24K gold coin weighing 3gms each day of Ramadan. The best review will win the gold prize.

Thirteen of the best restaurants and eateries atThe Pointeon Palm Jumeirah will host special iftar and suhoor deals throughout Ramadan. Venues include: Beirut Bay, Chicago Meatpackers, Hook Cook, Samakje, Al Safadi, Fnajeen, Aiza, Cairo 30, Ibn Hamido, Rue Royale, Kazoza Le Pirate and Zor. Diners can also enjoy Ramadan decorations across the destination while the Dubai Fountain will perform a special show to mark the Holy Month.

This Ramadan, diners can find the perfect iftars and the best suhoors withZomato's Ramadan In Dubai Iftar Collections. The online food review website and delivery app will recommend a great range of budget-friendly, luxurious or family-friendly options whether diners are searching for outdoor venues, grand hotel buffets, hidden gems or neighbourhood favourites. Zomatos suggestions will open up a wide range of options for a food-filled Ramadan.

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HOTELS

During Ramadan, families and couples can escape to Polynesia right here in Dubai with Lapita Dubai Parks and Resort Hotel's great package that includes complimentary breakfast, iftar or suhoor at Kalea restaurant and free access to the Dubai Parks and Resorts theme park.Guests checking into the Ramada by Wyndham Downtown hotel can enjoy 35 per cent off the daily iftar buffet at Kenza restaurant throughout Ramadan, the Carlton Downtown Hotel's special Ramadan promotion will see guests enjoy a two-night, half-board stay in a Deluxe Room for AED798, inclusive of iftar and suhoor meals for two people plus 20 per cent off FB in the hotel. The Dubai Marriott Harbour Hotel Suites has a two-night stay, including iftar and a 25 per cent off FB deal available during the Holy Month and the Occidental Dubai Production City's Ramadan offer will see guests enjoy a two-night stay for two people for AED750 with complimentary breakfast and lunch or dinner at the in-house restaurants, a cooking masterclass with a hotel chef and 25 per cent off FB. During Ramadan, guests at Raffles Dubai can escape with a staycation package priced at AED1,630 for two people with breakfast or sohour, iftar in Azur restaurant (on the day of the arrival), an Arabic cuisine cooking class, 3pm check-in and noon check-out. Prices forDukes the PalmHotel's Ramadan deal will start from AED1,990 and include iftar at GBR or Khyber restaurants and suhoor (in-room dining). The Ibis One Central has a Ramadan promotion that starts at AED245 for a single room and AED320 for a double room, with breakfast plus lunch or dinner at Entre Nous restaurant, an in-house foodie experience plus 25 per cent of FB, while the Novotel World Trade Centre will invite guests to enjoy Ramadan with AED295 for a single room or AED385 for a double room as well as breakfast plus lunch or dinner at Entre Nous restaurant,an in-house food experience and 25 per cent off FB.

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CITYWIDE ACTIVITIES

Families can choose to cool off atLaguna Waterparkor explore the indoor rainforest atThe Green Planetduring Ramadan with great kids go free promotions. For every full paying adult at either venue, two children under 12 can enjoy the La Mer waterparks slides and rides or meet the exotic animals that call the Green Planet home for free. Movie fans can watch the latest films in style withRoxy Cinemas' great Ramadan deal, that offers 40 per cent off all Platinum and Diamond packages throughout the Holy Month.

All events are held in accordance with all of the important health and safety rules including social distancing and masks worn at all times.

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About Dubai's Department of Tourism and Commerce Marketing (Dubai Tourism)

With the ultimate vision of positioning Dubai as the worlds leading tourism destination and commercial hub, Dubai Tourism's mission is to increase the awareness of Dubai among global audiences and to attract tourists and inward investment into the emirate. Dubai Tourism is the principal authority for the planning, supervision, development and marketing of Dubais tourism sector. It markets and promotes the Emirates commerce sector and is responsible for the licensing and classification of all tourism services, including hotels, tour operators and travel agents. Brands and departments within the Dubai Tourism portfolio include Dubai Business Events, Dubai Calendar, and Dubai Festivals and Retail Establishment.

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About Dubai Festivals and Retail Establishment

Dubai Festivals and Retail Establishment (DFRE) is responsible for developing Dubais retail and festival sectors and supporting the positioning of Dubai as a world-class tourism destination with year-round family entertainment, shopping and events.