Dubai Shopping Festival Makes a Welcome Return for Extra Special Edition!

Latest News : 13 Oct 2020

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Now in its 26th year, the long-running retail, events, leisure and raffles extravaganza will start a week earlier this year – 17 December 2020, and run until 30 January 2021

Dubai, United Arab Emirates, 13 October 2020: Dubai Shopping Festival (DSF) is back for its 26^thedition from 17 December 2020 until 30 January 2021, with over six weeks of family fun and entertainment, live concerts, unique markets, art installations and stage shows plus super sales, unmissable promotions and chances to win life-changing prizes planned for residents and visitors to enjoy across the city.

Organised by Dubai Festivals and Retail Establishment (DFRE), this year's DSF will start a week earlier than usual, so families, couples and friends can make the most of the school holidays, festive period and end of year sales season starting 26 December in Dubai.

The exciting line-up of events will kick off with a breathtaking opening weekend on 17 December the perfect introduction to an amazing line-up of events including concerts by world-famous music stars, stunning light and fireworks shows, entertainment in malls and activations by big name retail brands, plus extra special celebrations on New Years Eve and into 2021! Not to mention mega raffles with chances to win luxury cars, cash prizes and much more.

As ever, DSF will be a family-friendly affair with each of the participating malls and event venues keeping up the high health and safety standards in line with local regulations.

Stay tuned, theres a lot more to come including big announcements in the coming weeks!

Dubai Shopping Festival is supported by key sponsor RAKBANK MasterCard and strategic partners which include: Al Futtaim Group (Dubai Festival City Mall Festival Plaza), Al Zarooni Group (Mercato Shopping Mall), AW Rostamani Group, Emaar, Emirates Airline, Enoc, Etisalat, Majid Al Futtaim (Mall of the Emirates, City Centre Mirdif, City Centre Deira), Meraas (City Walk, Boxpark, The Beach, The Outlet Village, Al Seef, La Mer) and Nakheel Malls (Ibn Battuta Mall, The Pointe, Nakheel Mall, Dragon Mart 2).

For more information, please visitwww.mydsf.aeor follow @DSFsocial on social media channels.

About Dubai's Department of Tourism and Commerce Marketing (Dubai Tourism)

With the ultimate vision of positioning Dubai as the world's leading tourism destination and commercial hub, Dubai Tourism's mission is to increase the awareness of Dubai among global audiences and to attract tourists and inward investment into the emirate.

Dubai Tourism is the principal authority for the planning, supervision, development and marketing of Dubai's tourism sector. It markets and promotes the Emirate's commerce sector, and is responsible for the licensing and classification of all tourism services, including hotels, tour operators and travel agents. Brands and departments within the Dubai Tourism portfolio include Dubai Business Events, Dubai Calendar, and Dubai Festivals and Retail Establishment.