Dubai College of Tourism Supports Tourist-facing Workforce with Reimagined 'Dubai Way' Courses

DUBAI, United Arab Emirates, 24 April 2021: The innovative learning platformDubaiWay, created by Dubai College of Tourism has been reimagined to offer a series of new and engaging practical courses in a bid to uphold the world-class hospitality experience the city is known for.

Dubai College of Tourism has refreshed the courses in keeping to domestic demand and global travel trends in light of the evolving situation faced by the global tourism industry. TheDubai Wayplatform provides the opportunity to broaden the knowledge and enhance the skills of government and private sector staff engaged in tourist-facing roles, such as those working at hotels, airlines, airports, malls, transportation systems, theme parks and tourist attractions to help them become more knowledgeable and therefore more resourceful to visitors seeking to know more about Dubai. By better understanding the tourism industry, Dubais unique selling points and the key pillars of the Dubai brand, learners will feel confident to interact with both visitors and residents from all cultures and nationalities.

Essa Bin Hader, General Manager at Dubai College of Tourism, said:"As a leading destination, we truly believe in ensuring that every tourist arriving in Dubai must enjoy the most exceptional experiences and hospitality at all tourist touchpoints across the emirate. The new courses that are being introduced by the College will further highlight the important role played by theDubai Wayplatform to ensure that people employed in tourist-facing roles are equipped with the required knowledge, market insights and excellent customer service skills when engaging with domestic and international travellers. As Dubai strives to achieve the goal of becoming the best place in the world to live, stay and visit, there is no better time than now, in this landmark year of the Expo 2020 and UAEs 50^thAnniversary, for industry employees to enroll for one of the Dubai Way training programmes to update their knowledge and skills."

New courses include'Introduction to IsraelandJewish Travellers', a course that enables learners to understand Jewish guests'culture and customs to provide the level of hospitality Dubai is famous for. In addition,Dubai Wayhas introduced a brand new'Introduction to Health Tourism'course in partnership with Dubai Health Experience (DXH).

Whilst Dubai is already associated with exceptional service and experiences worth returning for, in recent years, more international travellers have turned to the destination for a Dubai Health Experience. The'Introduction to Health Tourism' course examines how expectations of local health facilities can be exceeded at all touchpoints across the visitor experience, which is particularly important whilst Dubai continues to successfully combat the spread of COVID-19.

There are a plethora of other courses spanning various tourism trends and themes to encourage learners to work together to promote Dubai to the world as a must-visit destination. There are also courses to learn about inbound market specific expectations with regards to service, including the Chinese Traveller Standards course.

Dubai Wayhas updated the platform with additional specialised hospitality courses that include:

• Food andBeverage Service
• Front Office
• Hospitality Management
• Running Successful Events

For more information onDubai Way, please visitwww.dubaiway.ae

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About Dubai College of Tourism (DCT)

DCT runs the first-of-its-kind multi-disciplinary educational platform in the region. The College provides certificate and diploma courses in tourism, hospitality, retail, events and culinary arts through the National TVET qualification framework. DCT aims to be recognised as the premier vocational institution in the region with its courses bridging the gap between in-house training and a full bachelors degree, ensuring a steady stream of highly trained tourism professionals for the city. The college is also responsible for delivering fundamental programmes specifically designed for those working within the tourism industry, such asDubai Way(for tourist-facing staff in Dubai) and Dubai Expert (an interactive online training tool for international travel agents). For more information, please visitwww.dct.ac.ae.