Centara Boosts Executive Team with Two Talented Leaders to Drive Success and Create Unparalleled Guest Experiences
Ron Cusiter joins Thailand’s leading hotel operator as Executive Vice President – Commercial and Percy P. Muncherji is appointed Vice President – Design & Technical Services
Bangkok, Thailand – 19 June 2024 – Centara Hotels & Resorts, Thailand’s leading hotel operator, has taken another significant stride forward in its journey towards becoming a top 100 global hotel company with the addition of two new highly experienced, talented and creative hospitality professionals to its executive team. Ron Cusiter has been named as Centara’s new Executive Vice President – Commercial, and Percy P. Muncherji has been appointed to the position of Vice President – Design & Technical Services. These two key appointments will play a pivotal role in driving the success of Centara’s commercial objectives and the creation of truly exceptional guest experiences.
A results-driven leader with a wealth of international expertise in the luxury hospitality sector, Ron Cusiter joins Centara following his most recent role as Vice President – Global Sales & The Americas with Kempinski Hotels. He has also held senior roles with COMO, Hyatt and Rosewood hotel groups over the course of an impressive career. He will now use this wealth of industry experience to bring fresh impetus and innovation to Centara’s global commercial efforts.
“I am delighted to join Centara at this exciting time. As travel and tourism soars, the need for an innovative and effective commercial strategy to underpin brand growth objectives is more critical than ever. I look forward to enabling the world’s travellers to discover Centara’s timeless style of family-centric Thai hospitality, while maximising the benefits to the business and driving the company’s success,” said Cusiter.
Percy P. Muncherji will spearhead the innovation and implementation of Centara’s hotel and brand concepts. A qualified architect, he has 30+ years of top-level experience leading many key projects across hotels, luxury condominiums, serviced apartments and more, including as Vice President – Technical Services for Oakwood Asia Pacific. His talent and vision will be instrumental in the evolution of Centara’s existing brands and dynamic new concepts.
“High quality architecture and design are at the heart of good hospitality, so I am thrilled to be able to work closely with the entire team at Centara to create new ways to deliver the group’s Thai-inspired guest experiences across every sector of the market. I look forward to driving the evolution of Centara’s popular brand concepts and the creation of new designs that will position the company at the cutting-edge of the hospitality industry,” said Muncherji.
Thirayuth Chirathivat, Chief Executive Officer of Centara Hotels & Resorts, said: “We are delighted to welcome Ron and Percy to Centara, as we continue to attract the industry’s most exciting talent and raise the bar for professional expertise. As we embark on an era-defining phase of expansion that will introduce our unique style of family-centric hospitality to multiple new markets around the world, I have the utmost confidence that the appointment of these industry experts, who bring with them a wealth of knowledge, will contribute significantly to our success as we strengthen our position in the global hotel industry.”
To learn more about Centara, please visit www.centarahotelsresorts.com.
ABOUT CENTARA
Centara Hotels & Resorts is Thailand’s leading hotel operator. Its 95 properties span all major Thai destinations plus the Maldives, Vietnam, Laos, China, Japan, Oman, Qatar, Turkey and the UAE. Centara’s portfolio comprises six brands – Centara Reserve, Centara Boutique Collection, Centara Grand, Centara, Centara Life and COSI Hotels – ranging from luxury island retreats and upscale family resorts to affordable lifestyle concepts supported by innovative technology. The group’s newest Centara Reserve brand was unveiled in 2020 as an experiential luxury collection, inviting guests to discover a new era of story-driven hospitality starting with Centara Reserve Samui.
Centara also operates state-of-the-art convention centres and has its own award-winning spa brand, Cenvaree. Throughout the collection, Centara delivers and celebrates the hospitality and values Thailand is famous for including gracious service, exceptional food, pampering spas and the importance of families. Centara’s distinctive culture and diversity of formats allow it to serve and satisfy travellers of nearly every age and lifestyle.
Centara aims to become a top 100 global hotel group, while spreading its footprint into new continents and market niches. As Centara continues to expand, a growing base of loyal customers will find the company’s unique style of hospitality in more locations. Centara’s global loyalty programme, Centara The 1, reinforces their loyalty with rewards, privileges and special member pricing.
Find out more about Centara at www.CentaraHotelsResorts.com
