RC Show 2022 Poised for a Surge in Attendance; Industry Looks Forward to Getting Back to Business
Canada’s largest foodservice and hospitality trade show reaches milestone in exhibitor bookings; set to lead foodservice industry revival after COVID-19 challenges
TORONTO, ON AUGUST 5, 2021 Showing exactly how much Canada's foodservice industry has been craving in-person interactions and key content on how to revive their businesses post-pandemic, the RC Show 2022 is looking forward to welcoming industry professionals back to its conference, tradeshow, competition and events with the very fitting theme of REVIVE YOUR BUSINESS. Echoing Restaurants Canada's increased forecast in foodservice sales to nearly $80 billion in 2022, Restaurants Canada has announced they are gearing up to welcome industry professionals from across the country at next year's Show.
The spring show has already received active engagement from exhibitors and sponsors looking to sign on to do business, and share how they are planning to support the industry at Canada's first in-person hospitality event after well over a year of battling pandemic restrictions.
"For more than 75 years, industry professionals have been looking to the RC Show to find the best advice, tools and expertise to help them run their businesses, and this year is no different,"says Todd Barclay, President of Restaurants Canada."Our last live show was the most successful show to date, and the last major event before COVID-19 hit the industry. We look forward to being one of the first back with an in-person event."
As all provinces across Canada are now reopening, the RC Show is looking forward to bringing the industry back together from February 27 March 1, 2022, to help the hospitality industry navigate the new challenges its facing. Following the success of RC Show 2021 ONLINE LIVE virtual event, next year's show aims to reignite and revive the Canadian foodservice and hospitality industry through its new and improved ONLINE content strategy, enhanced domestic and international buyers program, competitions and face-to-face business connections.
Attendees can expect to find solution-based content both in-person and online, covering topics and issues that matter most to operators, plus culinary and bar competitions, and signature events including RC Show's Opening Night Reception, Industry Night Out and Breakfast with Champions, a fully functional pop-up restaurant and nationally streamed conference sessions.
"The Restaurants Canada Show is a critical element to our solution based marketing strategy,"says Mary Chiarot, Vice President and General Manager of Garland Canada."We truly believe our products and brands are essential tools for great culinary experiences for chefs and for their guests and the RC Show puts us in front of key buyers. We have also developed and leveraged the Garland Canada Culinary Competition with Restaurants Canada as part of the RC Show. This culinary competition provides a platform to discover, recognize and build the culinary leaders of tomorrow, all supported by Garland Canada brands and products that underpin culinary excellence."
"The foundation of the hospitality industry has always thrived on connecting people. The creativity of the industry delivers dynamic environments for people to relax, enjoy and connect,"says Robert Phelps, President Canada at SilverChef. "This has certainly been tested over the pandemic. Operators have stood up to the challenge, pivoting their business models, supporting their livelihoods and allowing people to enjoy part of the experience. For operators, communities, families and friends, the industry moving back to reopening brings back the true foundations of hospitality. Restaurants Canada has been a valuable industry voice. All facets of the industry will once again be able to connect and showcase the innovation, strength and value through the RC Show coming back live."
With over 250,000 square feet of exhibition space and hours of live and virtual content available to share the latest innovations in food trends, products and services, RC Show 2022 will unlock new opportunities for industry professionals, providing attendees with valuable tools to improve and strengthen their businesses.
"The Restaurants Canada show provides an excellent opportunity for us to network with industry professionals, as well as independent and chain operators,"says David Coulter, Director, Corporate Sales at Diversey. "This not only allows Diversey to showcase its innovations and technologies to members, but is also the perfect platform to present solutions centred on safety, brand protection, guest experience and most importantly infection prevention. We view theRC Show as a criticalvehicle to educate our customers. It allows us to support the industry by helping operators adapt to a 'new normal' whereheightened levels of facility hygiene are going to be essentialin driving consumer confidence andrebuilding pre-pandemic volumes."
Interested suppliers and foodservice/hospitality vendors can find available booth space and sponsorship opportunities by contacting the RC Show sales team. Potential exhibitors can get inspired about what awaits them in the RC Show 2022Exhibitor Videoor read more in theExhibitor Brochure.
For more information, visitwww.rcshow.com.
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About RC Show since 1944
Canada's leading foodservice and hospitality event showcasing cutting-edge products, pioneering people and transformative ideas. Attendees can shop, taste, learn, connect and grow their business with multiple days of business-building action, including featured areas, competitions, workshops and RC Hospitality Week events tailored to educate, motivate and lead the industry. RC Show includes the latest trends, a dynamic selection of innovative products, and influential speakers assembled from around the globe, designed to help operators grow their businesses. An annual event not to be missed. Learn more atwww.rcshow.com
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About Restaurants Canada
Restaurants Canada is a national, not-for-profit association advancing the potential of Canada's diverse and dynamic foodservice industry through member programs, research, advocacy, resources and events. Before the start of the COVID-19 pandemic, Canada's foodservice sector was a $95 billion industry, directly employing 1.2 million people, providing Canada's number one source of first jobs and serving 22 million customers across the country every day. The industry has since lost hundreds of thousands of jobs and billions in sales due to the impacts of COVID-19.www.restaurantscanada.org