Aloft Abu Dhabi Announce Appointment of New Marketing Communication Manager

Former Multi-Property Marketing Communication Manager for cluster Kuwait hotels, where she was managing JW Marriott, Courtyard by Marriott, Residence Inn by Marriott Kuwait hotels in addition to a standalone luxury Arraya Ballroom all managed by Marriott International since 2015. She also worked as a Task Force Marketing Communication Manager for JW Marriott Muscat during the pandemic extending her Marcomm expertise in the Oman market. Recently awarded Hotelier Middle East – Marketing Power List 2022: 75 of the region's top marketing talents.

She has over the 7 years in hospitality proven herself with the kind of passion & creativity she brings to the industry that reflects in her work through social campaigns, innovative digital approach, and her excellent communication + copywriting skills. During her tenure in Kuwait, she has single handedly worked on the integration of Starwood with Marriott hotels within her spectrum at Kuwait Marriott Hotels in addition to launched ‘Marriott Bonvoy’ the loyalty program of Marriott International, across 3 hotels in Kuwait engaging guests and associates. Among her accomplishments she has organized many donation drives, organized charity events in partnership with the Kuwait Red Crescent Society, partnered with National & International Banks in addition to other industries like KML Air, Emirates, Qatar National Bank and Panasonic to name a few establishments, including other small businesses in Kuwait for various events. Among her other achievements she was certified for excellent contribution during “La Chaine Des Rotisseurs” event held at the Kuwait Luxury ballroom.

I’m thrilled that Bushra has officially joined Aloft Abu Dhabi as our new Marketing Communication Manager. She has an extensive background across multiple Marriott brands in the region and is now going to lead the marketing for Aloft Abu Dhabi, she has familiarized herself with the Hotel and overall Abu Dhabi market in a short span of time and has shown great improvements in all segments of marketing including enhancing the E-commerce and impacted R&B promotions, through digital landscape in addition to room promotions, bringing her years of hospitality experience to life. – Giacomo Ucelli, Multi Property Sales & Marketing Direction for Aloft Abu Dhabi & Aloft Al Ain

Bushra is certainly not new to Marriott International, she has wide experience in the Middle East managing Marriott International Hotels in Kuwait & Oman, with that experience, I am sure she will raise the standards for Aloft Abu Dhabi's marketing efforts. We have exciting new initiatives and events planned for the year 2022, and her contribution is a promising one. – Patrick Baptist, Hotel Manager for Aloft Abu Dhabi Hotel

About Aloft Hotels

Aloft Hotels currently operates more than 185 hotels in over 25 countries and territories. Catering to a tech-savvy, music-loving crowd, the brand offers vibrant, eclectic spaces that thrive off bringing people together. A brand for music lovers and music makers alike, Aloft is best known for its emphasis on innovative music programming through its Live at Aloft platform. Signature brand amenities include WXYZ® bar, Re:mix® lounge, grab-and-go breakfast concept Re:fuel by Aloft®, and pet-friendly program Arf® (Animals R Fun). Aloft moves to its own beat – it is Different. By Design. – using technology and design to enhance experiences and evolve with the needs of our     guests. For     more      information,      visit www.alofthotels.com and      follow      along on Facebook, Twitter, and Instagram. Aloft is proud to participate in Marriott Bonvoy, the global travel program from Marriott International. The program offers members an extraordinary portfolio of global brands, exclusive experiences on Marriott Bonvoy Moments, and unparalleled benefits including free nights and Elite status recognition. To enroll for free or for more information about the program, visit MarriottBonvoy.com.   

About Marriott International

Marriott International, Inc. (NASDAQ: MAR) is based in Bethesda, Maryland, USA, and encompasses a portfolio of more than 7,500 properties under 30 leading brands spanning 132 countries and territories. Marriott operates and franchises hotels and licenses vacation ownership resorts all around the world. The company offers Marriott Bonvoy™, its highly-awarded travel program. For more information, please visit our website at www.marriott.com, and for the latest company news, visit www.marriottnewscenter.com. In addition, connect with us on Facebook and @MarriottIntl on Twitter and Instagram.